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Alexa, order Heineken

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: SKIM

Authors: Dirk Huisman, Joris Huisman

Abstract:

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Dirk Huisman

Author

This is a long description of some author details.

Joris Huisman

Author

This is a long description of some author details.

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Citation

Huisman and Huisman (2018a, September 23). Alexa, order Heineken . ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/alexa-order-heineken--9345