Resources Library by ANA

The information concept as a key to industrial market research method

Can any market researcher think of a plausible reason why research in industrial markets lags so far behind research amongst consumers? Let us examine some facts, a literature about industrial market research (abbreviated IMR) is almost non-existent....

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Author: Coen C. J. de Koning

June 15, 1962

An approach to measuring advertising effectiveness

The project described in this paper, which the British Market Research Bureau is carrying out on behalf of the J. Walter Thompson Company and its clients, is an attempt systematically to collect and interrelate a number of partial measures of the...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Authors: John Downham, Timothy Joyce

June 15, 1961

Research and the advertising agency

The problem which this paper treats is one which has existed since the concept of the "service agency" was developed. It exists to a greater or lesser extent in fields other than research, (e.g. packaging or merchandising), but we shall concentrate...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Harry E. Stone

June 15, 1961

EWG/EFTA and future marketing research problems

The first point I want to emphasise is that the major problem for economists and for the market researchers when they look to the long term future, cannot really be regarded as a problem of forecasting.

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: C. T. Saunders

June 15, 1961

Aided recall in television research

In the audience research field a large experimental study is being carried out by TAM in conjunction with the committee controlling the British television industry's research. One of the aims of the study is to compare aided recall results with...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Authors: D.N. Monk, Andrew S. C. Ehrenberg

June 15, 1961

Future perspectives in the field of consumer research

The prospects in consumer research over the next few years are likely to be governed primarily by the changing and developing needs of industry. These needs in turn are largely determined by major economic and social trends, such as increasingly...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Hans Khuner

Company: Unilever

June 15, 1961

Future perspectives in the field of consumer research (French)

The prospects in consumer research over the next few years are likely to be governed primarily by the changing and developing needs of industry. These needs in turn are largely determined by major economic and social trends, such as increasingly...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Hans Khuner

June 15, 1961

Distribution research (French)

It is contended that this field of market research is relatively neglected by practitioners. In a period of rapid changes in the whole framework of distribution it is vital that our expertise should be as developed in this field as in the other. If...

Catalogue: ESOMAR Conference 1960

Author: A. B. de Vos

June 15, 1960

Motivation research in the field of distribution

What is usually named motivation research is the application of the methods of psychology and: sociology to commercial problems, and is therefore nothing but a certain type of research in the field of distribution. Its special aim is to understand...

Catalogue: ESOMAR Conference 1960

Author: Emeric Deutsch

June 15, 1960