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EWG/EFTA and future marketing research problems

Date of publication: June 15, 1961

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: C. T. Saunders

Abstract:

The first point I want to emphasise is that the major problem for economists and for the market researchers when they look to the long term future, cannot really be regarded as a problem of forecasting.

C. T. Saunders

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Research Papers

The main marketing (and research) problems of the communication industry

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Uwe Johannsen

 

June 15, 1972

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Citation

Johannsen, U. (1972a, June 15). The main marketing (and research) problems of the communication industry. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/the-main-marketing-and-research-problems-of-the-communication-industry


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Problems and methods in export marketing research

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Uolevi Lehtinen

 

March 1, 1979

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Lehtinen, U. (1979a, March 01). Problems and methods in export marketing research. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/problems-and-methods-in-export-marketing-research


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The problems of international pharmaceutical marketing research

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: Ken M.H. Coleman

 

May 3, 1971

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Coleman, K. M. (1971a, May 03). The problems of international pharmaceutical marketing research . ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/the-problems-of-international-pharmaceutical-marketing-research-


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Citation

Saunders, C. T. (1961a, June 15). EWG/EFTA and future marketing research problems. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/the-problems-of-international-pharmaceutical-marketing-research-