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Research papers

Motivation research in the field of distribution

What is usually named motivation research is the application of the methods of psychology and: sociology to commercial problems, and is therefore nothing but a certain type of research in the field of distribution. Its special aim is to understand...

Catalogue: ESOMAR Conference 1960
Author: Emeric Deutsch
June 15, 1960
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Citation

Deutsch, E. (1960a, June 15). Motivation research in the field of distribution. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution-103


Research papers

The consumption pioneers

Group discussion on the paper "The consumption pioneer" by Mr. Stapel.

Catalogue: ESOMAR Conference 1960
Author: Jan Stapel
June 15, 1960
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Citation

Stapel, J. (1960a, June 15). The consumption pioneers. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-consumption-pioneers-110


Research papers

Advertising research

This paper is intended to present the point of view of the users of Marketing Research. In this, particular instance, the user is a large oil company operating and marketing in Italy: Esso Standard Italiana. This is the case history of a very...

Catalogue: ESOMAR Conference 1960
Author: Enrico Zanelli
Company: ESSO
June 15, 1960
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Citation

Zanelli, E. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/advertising-research-89


Research papers

A new approach to readership surveys

The survey which the weekly Paris-Match and the monthly Marie-Claire placed with Dorset&Co in 1957 had as its object to measure the household expenses of their readers and to compare them with the average expenses of French households. Seen from that...

Catalogue: ESOMAR Conference 1960
Author: William Bishop
June 15, 1960
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Citation

Bishop, W. (1960a, June 15). A new approach to readership surveys. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/a-new-approach-to-readership-surveys


Research papers

Distribution research

It is contended that this field of market research is relatively neglected by practitioners. In a period of rapid changes in the whole framework of distribution it is vital that our expertise should be as developed in this field as in the other. If...

Catalogue: ESOMAR Conference 1960
Author: A. B. de Vos
June 15, 1960
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Citation

de Vos, A. B. (1960a, June 15). Distribution research. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/distribution-research


Research papers

Contribution to the discussion Thursday afternoon, September 15th

The paper "A Special Advertising Program Directed to Children" is based on pure description and for the purpose of illustrating its contents mathematical symbols are used. This form of illustration is just another method of setting down logical...

Catalogue: ESOMAR Conference 1960
Author: Horst Stern
June 15, 1960
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Citation

Stern, H. (1960a, June 15). Contribution to the discussion Thursday afternoon, September 15th. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/contribution-to-the-discussion-thursday-afternoon-september-15th


Research papers

Measuring the impact of communication

In its eleven years of existence the Israel Institute of Applied Social Research (Jerusalem) has made only one study entirely devoted to measuring the impact of communication. It was a blitz-survey on the radio-listening by the Israel population to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Ruth Ludwig
June 15, 1959
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Citation

Ludwig, R. (1959a, June 15). Measuring the impact of communication. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/measuring-the-impact-of-communication


Research papers

Aided recall media research

The use of recall aids as a stimulus to the memory of informants has been most highly developed in media research, and it is from this field that I draw the two examples which I wish to discuss today. The I.P.A. National Readership Survey is a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David R. Aitchison
June 15, 1959
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Citation

Aitchison, D. R. (1959a, June 15). Aided recall media research. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/aided-recall-media-research


Research papers

Factor analysis in market research

Comment on Mr. Ehrenberg's paper: "Factor analysis in market research".

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Leonard F. Smith
June 15, 1959
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Citation

Smith, L. F. (1959a, June 15). Factor analysis in market research. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/factor-analysis-in-market-research-49