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Research papers

Steirerbrau information system

The general trend towards decentralizing data processing is further emphasized by the specific requirements and structures of information existing in the various departments of a large company. What Steirerbrau needed most, besides technical...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Gerhard Valeskini, Johannes Rupp
June 15, 1992
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Citation

Valeskini and Rupp (1992a, June 15). Steirerbrau information system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/steirerbrau-information-system


Research papers

Organising information for effective international industrial marketing management

The increasing pace of change in international business environment has led to growing competitive pressure, changing critical success factors, threats and risks. As these changes affect the marketing programme, marketing process and overall...

Catalogue: Conference 1991: International Marketing Research
Author: Milan Jurse
June 15, 1991
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Citation

Jurse, M. (1991a, June 15). Organising information for effective international industrial marketing management. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/organising-information-for-effective-international-industrial-marketing-management


Research papers

Coordinating international research projects... Easy to say but...

Coordinating international research projects is not really easy. But it becomes much easier if and only if - the coordinating executives have the appropriate personality and culture - the sub-contractors react like partners, put their heads together...

Catalogue: Conference 1991: International Marketing Research
Author: Jean Quatresooz
June 15, 1991
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Citation

Quatresooz, J. (1991a, June 15). Coordinating international research projects... Easy to say but.... ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/coordinating-international-research-projects-easy-to-say-but-


Research papers

International marketing strategy

Three key propositions form the argument of this paper :1. The European Single Market is the third period of discontinuity in consumer marketing in this century - two world wars changed national environments and industry structures leading to...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: William Ramsay
June 15, 1991
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Citation

Ramsay, W. (1991a, June 15). International marketing strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/international-marketing-strategy


Research papers

Getting around complex data? Get it in a round!

The market researchers must be part-time communicators, to fully convey the message contained in each of the studies they have designed, supervised, or bought. Regardless of the quality and depth of the collected data, whatever had been the attention...

Catalogue: Conference 1991: International Marketing Research
Author: Yves Marbeau
June 15, 1991
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Citation

Marbeau, Y. (1991a, June 15). Getting around complex data? Get it in a round!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-around-complex-data-get-it-in-a-round-


Research papers

TV viewing in a multichannel environment

Although Ireland is a small country it has a complex television environment. Irish homes can be placed into three different groups depending on their levels of channel choice; 2 station homes, 6 station homes, and 10+ station homes. This paper begins...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Tom Harper
June 15, 1991
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Citation

Harper, T. (1991a, June 15). TV viewing in a multichannel environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tv-viewing-in-a-multichannel-environment


Research papers

The strategic use of research in the complexity of the newspaper (Portuguese)

The objective of this study is to discuss the peculiarity and complexity of the newspaper product which places it among the products, or as the sole product, whose relationship with the consumer is so complex and, above all, diversified, that the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Célia Lopes
May 5, 1991
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Citation

Lopes, C. (1991a, May 05). The strategic use of research in the complexity of the newspaper (Portuguese). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-strategic-use-of-research-in-the-complexity-of-the-newspaper-portuguese-


Research papers

The strategic use of research in the complexity of the newspaper

The objective of this study is to discuss the peculiarity and complexity of the newspaper product which places it among the products, or as the sole product, whose relationship with the consumer is so complex and, above all, diversified, that the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Célia Lopes
May 5, 1991
×

Citation

Lopes, C. (1991a, May 05). The strategic use of research in the complexity of the newspaper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-strategic-use-of-research-in-the-complexity-of-the-newspaper


Research papers

Development of a Europe-wide strategy in the field of concrete products

The research showed clearly that if everybody is talking about the European market as a single market, the reality, especially in the construction sector, was definitely and strongly influenced by local practice, attitudes and habits. Therefore,...

Catalogue: Seminar 1990: Countdown to 1992
Authors: Herman Degans, Guy Morre
June 15, 1990
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Citation

Degans and Morre (1990a, June 15). Development of a Europe-wide strategy in the field of concrete products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/development-of-a-europe-wide-strategy-in-the-field-of-concrete-products