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Development of a Europe-wide strategy in the field of concrete products

Date of publication: June 15, 1990

Catalogue: Seminar 1990: Countdown to 1992

Authors: Herman Degans, Guy Morre

Abstract:

The research showed clearly that if everybody is talking about the European market as a single market, the reality, especially in the construction sector, was definitely and strongly influenced by local practice, attitudes and habits. Therefore, after acquisition of the CBR concrete activities by PARTEK, the overall marketing strategy defined by the management was : "think local, plan global but act focal"

Herman Degans

Author

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Guy Morre

Author

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Research Papers

Survey on possible settling down in Sardinia for aluminium processing industries

Catalogue: ESOMAR Congress 1968

Author: Giorgio Caldi

 

June 15, 1968

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Citation

Caldi, G. (1968a, June 15). Survey on possible settling down in Sardinia for aluminium processing industries. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/survey-on-possible-settling-down-in-sardinia-for-aluminium-processing-industries


Research Reports

Global Market Research 2007

Catalogue: Global Market Research

Author: ESOMAR B.V.

 

September 17, 2007

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Citation

B.V., E. (2007a, September 17). Global Market Research 2007. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/global-market-research-2007


Research Papers

Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Rudiger Wiechers

 

June 15, 1982

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Citation

Wiechers, R. (1982a, June 15). Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/present-and-future-trends-concerning-residential-property-in-the-federal-republic-of-germany-in-view-of-the-public-attitude-towards-saving-and-financing


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Citation

Degans and Morre (1990a, June 15). Development of a Europe-wide strategy in the field of concrete products. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/present-and-future-trends-concerning-residential-property-in-the-federal-republic-of-germany-in-view-of-the-public-attitude-towards-saving-and-financing