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Development of a Europe-wide strategy in the field of concrete products

Date of publication: June 15, 1990

Catalogue: Seminar 1990: Countdown to 1992

Authors: Herman Degans, Guy Morre

Abstract:

The research showed clearly that if everybody is talking about the European market as a single market, the reality, especially in the construction sector, was definitely and strongly influenced by local practice, attitudes and habits. Therefore, after acquisition of the CBR concrete activities by PARTEK, the overall marketing strategy defined by the management was : "think local, plan global but act focal"

Herman Degans

Author

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Guy Morre

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Degans and Morre (1990a, June 15). Development of a Europe-wide strategy in the field of concrete products. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/market-research-in-the-development-of-advertising-for-new-products