Abstract:
The research showed clearly that if everybody is talking about the European market as a single market, the reality, especially in the construction sector, was definitely and strongly influenced by local practice, attitudes and habits. Therefore, after acquisition of the CBR concrete activities by PARTEK, the overall marketing strategy defined by the management was : "think local, plan global but act focal"
Research Papers
Survey on possible settling down in Sardinia for aluminium processing industries
Catalogue: ESOMAR Congress 1968
Author: Giorgio Caldi
 
June 15, 1968
Research Reports
Global Market Research 2007
Catalogue: Global Market Research
Author: ESOMAR B.V.
 
September 17, 2007
