Development of a Europe-wide strategy in the field of concrete products

Date of publication: June 15, 1990

Abstract:

The research showed clearly that if everybody is talking about the European market as a single market, the reality, especially in the construction sector, was definitely and strongly influenced by local practice, attitudes and habits. Therefore, after acquisition of the CBR concrete activities by PARTEK, the overall marketing strategy defined by the management was : "think local, plan global but act focal"

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