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The strategic use of research in the complexity of the newspaper (Portuguese)

Date of publication: May 5, 1991

Catalogue: Latin America 1991: Exchanging Experiences

Author: Célia Lopes

Abstract:

The objective of this study is to discuss the peculiarity and complexity of the newspaper product which places it among the products, or as the sole product, whose relationship with the consumer is so complex and, above all, diversified, that the researcher's work does not become any less complex.

Célia Lopes

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Research Papers

The strategic use of research in the complexity of the newspaper

Catalogue: Latin America 1991: Exchanging Experiences

Author: Célia Lopes

 

May 5, 1991

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Citation

Lopes, C. (1991a, May 05). The strategic use of research in the complexity of the newspaper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-strategic-use-of-research-in-the-complexity-of-the-newspaper


Research Papers

The strategic use of telecommunications

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Author: Anthony Newstead

 

June 15, 1998

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Citation

Newstead, A. (1998a, June 15). The strategic use of telecommunications. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-strategic-use-of-telecommunications


Research Papers

Strategic use of trends in the youth market

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: David Cox

 

October 22, 1997

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Citation

Cox, D. (1997a, October 22). Strategic use of trends in the youth market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategic-use-of-trends-in-the-youth-market


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Citation

Lopes, C. (1991a, May 05). The strategic use of research in the complexity of the newspaper (Portuguese). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategic-use-of-trends-in-the-youth-market