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The strategic use of research in the complexity of the newspaper

Date of publication: May 5, 1991

Catalogue: Latin America 1991: Exchanging Experiences

Author: Célia Lopes

Abstract:

The objective of this study is to discuss the peculiarity and complexity of the newspaper product which places it among the products, or as the sole product, whose relationship with the consumer is so complex and, above all, diversified, that the researcher's work does not become any less complex.

Célia Lopes

Author

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Citation

Lopes, C. (1991a, May 05). The strategic use of research in the complexity of the newspaper. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-strategic-use-of-research-in-the-complexity-of-the-newspaper