Back

The strategic use of research in the complexity of the newspaper

Date of publication: May 5, 1991

Catalogue: Latin America 1991: Exchanging Experiences

Author: Célia Lopes

Abstract:

The objective of this study is to discuss the peculiarity and complexity of the newspaper product which places it among the products, or as the sole product, whose relationship with the consumer is so complex and, above all, diversified, that the researcher's work does not become any less complex.

Célia Lopes

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The strategic use of research in the complexity of the newspaper (Portuguese)

Catalogue: Latin America 1991: Exchanging Experiences

Author: Célia Lopes

 

May 5, 1991

×

Citation

Lopes, C. (1991a, May 05). The strategic use of research in the complexity of the newspaper (Portuguese). ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-strategic-use-of-research-in-the-complexity-of-the-newspaper-portuguese-


Research Papers

The strategic use of telecommunications

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Author: Anthony Newstead

 

June 15, 1998

×

Citation

Newstead, A. (1998a, June 15). The strategic use of telecommunications. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-strategic-use-of-telecommunications


Research Papers

Strategic use of trends in the youth market

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: David Cox

 

October 22, 1997

×

Citation

Cox, D. (1997a, October 22). Strategic use of trends in the youth market. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/strategic-use-of-trends-in-the-youth-market


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Lopes, C. (1991a, May 05). The strategic use of research in the complexity of the newspaper. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/strategic-use-of-trends-in-the-youth-market