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Research papers

Multi-device, multi-purpose, one connected consumer

AOL's multi-national research, completed in October 2013, uncovered the value of multiple screens for online content and advertising. The research was conducted among respondents in the US and Canada who own computers, tablets and smartphones....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Cortney Henseler, Maureen Dawson, Andrew Consky
June 17, 2014
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Citation

Henseler, Dawson and Consky (2014a, June 17). Multi-device, multi-purpose, one connected consumer. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/multi-device-multi-purpose-one-connected-consumer-8315


Research papers

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Johanna Fyrbjörk, Carsten Andreasen
Company: Ipsos MRBI
June 17, 2014
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Citation

Fyrbjörk and Andreasen (2014a, June 17). Usage of smartphones in shopping malls. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/usage-of-smartphones-in-shopping-malls-8318


Research papers

Mobile behavioural analytics

We look at two themes at the heart of marketing today ? the need to work with big data and the need to better understand how and where mobile fits in. The mobile phone is central to our lives in so many different ways. The data that are generated as...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Anil Kaul, Mark Kingsbury
Company: KANTAR TNS Malaysia
June 17, 2014
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Citation

Kaul and Kingsbury (2014a, June 17). Mobile behavioural analytics. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/mobile-behavioural-analytics-8314


Videos

Facebook digital dimensions

Today, in our world of constant connectivity – consumers use their mobile and social media to share, tweet, pin, and like their favorite brands, deals, opinions, and perhaps most importantly – to consult on key purchase decisions. Social...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Jayne Dow, Juliana Smith Holterhaus, Marion Beaufrere
June 15, 2014
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Citation

Dow, Smith Holterhaus and Beaufrere (2014a, June 15). Facebook digital dimensions. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/facebook-digital-dimensions


Videos

From Orkut to Instagram (Spanish)

A lot has been said and written about social media consumers, but few empirical longitudinal studies have been done on them in Latin America. Through this study, we will see how in the past three years, important changes have occurred in the way...

Catalogue: Latin America 2014: Accelerating Growth
Author: Ivan Casas
June 15, 2014
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Citation

Casas, I. (2014a, June 15). From Orkut to Instagram (Spanish). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/from-orkut-to-instagram-spanish-


Videos

Multi-device, multi-purpose, one connected consumer

AOL's multi-national research, completed in October 2013, uncovered the value of multiple screens for online content and advertising. The research was conducted among respondents in the US and Canada who own computers, tablets and smartphones....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Andrew Consky, Maureen Dawson
June 15, 2014
×

Citation

Consky and Dawson (2014a, June 15). Multi-device, multi-purpose, one connected consumer. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/multi-device-multi-purpose-one-connected-consumer


Videos

The motivational science of our constantly connected world

In a leap that would have seemed astonishing just over a decade ago, many of us are now constantly connected to our digital world through our mobile device – and we see this play out across many facets of our daily life. This research applies an...

Catalogue: Congress 2014: What Inspires?
Author: Juliana Smith Holterhaus
June 15, 2014
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Citation

Smith Holterhaus, J. (2014a, June 15). The motivational science of our constantly connected world. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-motivational-science-of-our-constantly-connected-world


Videos

Vision Y

In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...

Catalogue: Congress 2014: What Inspires?
Authors: Giuseppe Tonolini, Simona Sbarbaro
June 15, 2014
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Citation

Tonolini and Sbarbaro (2014a, June 15). Vision Y. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/vision-y


Videos

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Johanna Fyrbjörk, Carsten Andreasen
Company: Ipsos MRBI
June 15, 2014
×

Citation

Fyrbjörk and Andreasen (2014a, June 15). Usage of smartphones in shopping malls. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/usage-of-smartphones-in-shopping-malls