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Research papers

Commercial assessment of resource allocation

This paper examines the benefits of using multi-disciplinary teams in the development of a new product. Particular emphasis is placed on the risk reduction benefits of a commercial orientation to decisions which have traditionally been made outside...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Simon Fitall
June 1, 1994
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Citation

Fitall, S. (1994a, June 01). Commercial assessment of resource allocation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/commercial-assessment-of-resource-allocation


Research papers

Marketing human resources in new Europe

This paper concentrates on the quintessential question of how to locate and motivate qualified management in "New Europe". New Europe is being defined as all countries of the former Eastern Bloc Nations. Hungary is used as a concrete example,...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Hedi Vecsei
June 15, 1993
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Citation

Vecsei, H. (1993a, June 15). Marketing human resources in new Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-human-resources-in-new-europe


Research papers

The role of human resources in the transition of Slovenian economy

In this paper the role of human resources during the transition of the Slovenian economy is analysed in the following five sections. After a very short introduction, the second section discusses the supply aspect of the human resources, including the...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Gabrijela Leskovar-Spacapan
June 15, 1993
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Citation

Leskovar-Spacapan, G. (1993a, June 15). The role of human resources in the transition of Slovenian economy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-role-of-human-resources-in-the-transition-of-slovenian-economy


Research papers

International qualitative research

Recent years have seen the increasing multinationalization of companies and their associated marketing activities, as well as the continual broadening and interpenetration of markets. This has led to a great increase in international research...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Ivana Ventura, Martine Thiesse
June 15, 1993
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Citation

Ventura and Thiesse (1993a, June 15). International qualitative research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/international-qualitative-research


Research papers

An assessment of the state of customer satisfaction measurement research

The purpose of this article, then, is to help bring marketing back into the "mainstream" of the customer satisfaction movement by first describing the evolution of customer satisfaction measurement into the unique technology that it is today. Second,...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Lawrence A. Crosby
September 8, 1991
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Citation

Crosby, L. A. (1991a, September 08). An assessment of the state of customer satisfaction measurement research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-assessment-of-the-state-of-customer-satisfaction-measurement-research


Research papers

Shifting the scene, shifting focus

Innovation is the key word of the nineties. As changes take place in rapid succession, greater demands will be made on the innovative capabilities of organizations. Innovation is not only needed in the field of product development and the creation of...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Sandra Minnee
June 15, 1990
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Citation

Minnee, S. (1990a, June 15). Shifting the scene, shifting focus. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/shifting-the-scene-shifting-focus


Research papers

The evolution of management

One of the key aspects of the transformation of companies in the last ten years is the marked evolution of management and of its conceptions of the company. It is perhaps in the social sphere that the evolution is the most pronounced: The necessity...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Jacques Paitra
June 15, 1985
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Citation

Paitra, J. (1985a, June 15). The evolution of management. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-evolution-of-management


Research papers

Taking stock

How then to sum up what we see so far in this decade. Certainly we have much to be pleased and proud about. Our industry well established in the business league; growing strongly in real turnover and volume terms; resilient in the face of economic...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Eileen Cole
June 15, 1985
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Citation

Cole, E. (1985a, June 15). Taking stock. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/taking-stock


Research papers

The evolution of management (French)

One of the key aspects of the transformation of companies in the last ten years is the marked evolution of management and of its conceptions of the company. It is perhaps in the social sphere that the evolution is the most pronounced: The necessity...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Jacques Paitra
June 15, 1985
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Citation

Paitra, J. (1985a, June 15). The evolution of management (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-evolution-of-management-french-