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Research papers

How should we communicate with the over 50's on health and prevention?

It was not so long ago that health was essentially understood as the absence of illness - a precious, heaven-sent gift outside of individual control. This idea - which contains an undeniable element of truth - still predominates in certain parts of...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Margret Ziegler
June 15, 1991
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Citation

Ziegler, M. (1991a, June 15). How should we communicate with the over 50's on health and prevention?. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/how-should-we-communicate-with-the-over-50-s-on-health-and-prevention-


Research papers

(Data + data) × intelligence= Information

This paper will serve to re-emphasise several of the points made by the previous speaker, as well as revisiting other aspects of data interpretation in the pharmaceutical industry. It examines several of the more important areas where data...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Charles Galsworthy
June 15, 1991
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Citation

Galsworthy, C. (1991a, June 15). (Data + data) × intelligence= Information. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/-data-data-intelligence-information


Research papers

Search for the real market and real development: The treatment days analysis

1993 and beyond there will be an ongoing harmonisation process of prices, presentations, patent terms, etc. in the pharmaceutical market of the EC. Individual industry and government actions and re-actions in addition will change the market...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Horst Gunter Schneider
June 15, 1991
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Citation

Schneider, H. G. (1991a, June 15). Search for the real market and real development: The treatment days analysis. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/search-for-the-real-market-and-real-development-the-treatment-days-analysis


Research papers

Facets of socio-economic research and the desirable involvement of market research

Socio-economic research is a comparably young discipline in the pharmaceutical world. While target groups, aims and the basic method (converting medical properties of a health care measure product into economic consequences) do not differ very much,...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Karin Buechner
June 15, 1991
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Citation

Buechner, K. (1991a, June 15). Facets of socio-economic research and the desirable involvement of market research. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/facets-of-socio-economic-research-and-the-desirable-involvement-of-market-research


Research papers

Preventing childhood diseases

This paper is a case history, describing research carried out for the Department of Health in England. The research was designed to find out why, when safe and effective vaccines were available, many children in our society remained unprotected by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Jenny Turtle, Martin van Staveren
June 15, 1991
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Citation

Turtle and van Staveren (1991a, June 15). Preventing childhood diseases. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/preventing-childhood-diseases


Research papers

International information management

The role of on-line databases has been consistently developing in the pharmaceutical industry over the last 15 years. It is my firm belief that this role will increase in importance and impact in the next decade. Researchers have a need for faster...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Simon Fitall
June 15, 1991
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Citation

Fitall, S. (1991a, June 15). International information management. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/international-information-management


Research papers

Centralised and decentralised marketing research: How to find the "optimal balance" in a multinational pharmaceutical company

Since 1986 the International Marketing Research Department at the Sandoz Headquarters (HQ) has become increasingly involved in multi-country studies, forming one of the cornerstones for the "international core” of New Product Development, Group...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Bernd E. Grobe
June 15, 1988
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Citation

Grobe, B. E. (1988a, June 15). Centralised and decentralised marketing research: How to find the "optimal balance" in a multinational pharmaceutical company. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/centralised-and-decentralised-marketing-research-how-to-find-the-optimal-balance-in-a-multinational-pharmaceutical-company


Research papers

The changes in sexual mores in the1980's as a result of the arrival of AIDS

AIDS is a topic that can potentially affect every member of the Conference. It is probably the major health hazard that European governments have had to face this century. Since the Autumn of 1985 reflexions has been involved in researching the issue...

Catalogue: ESOMAR Congress 1987
Author: Chris Stride
September 1, 1987
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Citation

Stride, C. (1987a, September 01). The changes in sexual mores in the1980's as a result of the arrival of AIDS. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-changes-in-sexual-mores-in-the1980-s-as-a-result-of-the-arrival-of-aids


Research papers

What we have learned from researching AIDS

This paper is a case history setting out what we have learned from a major programme of research into public knowledge, attitudes and behaviour in relation to the disease AIDS, with the emphasis on research methodology. The research was commissioned...

Catalogue: ESOMAR Congress 1987
Authors: John A. Samuels, Simon J. Orton
September 1, 1987
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Citation

Samuels and Orton (1987a, September 01). What we have learned from researching AIDS. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/what-we-have-learned-from-researching-aids