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What we have learned from researching AIDS

Date of publication: September 1, 1987

Catalogue: ESOMAR Congress 1987

Authors: John A. Samuels, Simon J. Orton

Abstract:

This paper is a case history setting out what we have learned from a major programme of research into public knowledge, attitudes and behaviour in relation to the disease AIDS, with the emphasis on research methodology. The research was commissioned by the British Government in relation to its programme of public education and publicity. The paper is in seven sections.

John A. Samuels

Author

This is a long description of some author details.

Simon J. Orton

Author

This is a long description of some author details.

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Samuels and Orton (1987a, September 01). What we have learned from researching AIDS. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/your-honor-we-have-lost-our-edge