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What we have learned from researching AIDS

Date of publication: September 1, 1987

Catalogue: ESOMAR Congress 1987

Authors: John A. Samuels, Simon J. Orton

Abstract:

This paper is a case history setting out what we have learned from a major programme of research into public knowledge, attitudes and behaviour in relation to the disease AIDS, with the emphasis on research methodology. The research was commissioned by the British Government in relation to its programme of public education and publicity. The paper is in seven sections.

John A. Samuels

Author

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Simon J. Orton

Author

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Research Papers

Quality in confidence

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Katharine Taylor, Simon J. Orton

 

September 1, 1993

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Citation

Taylor and Orton (1993a, September 01). Quality in confidence. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/quality-in-confidence


Research Papers

The changes in sexual mores in the1980's as a result of the arrival of AIDS

Catalogue: ESOMAR Congress 1987

Author: Chris Stride

 

September 1, 1987

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Citation

Stride, C. (1987a, September 01). The changes in sexual mores in the1980's as a result of the arrival of AIDS. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/the-changes-in-sexual-mores-in-the1980-s-as-a-result-of-the-arrival-of-aids


Research Papers

When marketing is a matter of life and death

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Hazel Kahan, Dave Mulryan

 

June 15, 1997

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Citation

Kahan and Mulryan (1997a, June 15). When marketing is a matter of life and death. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/when-marketing-is-a-matter-of-life-and-death


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Citation

Samuels and Orton (1987a, September 01). What we have learned from researching AIDS. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/when-marketing-is-a-matter-of-life-and-death