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Research reports

Reports on qualitative research on 'coffee with'

The research was conducted on a range of potential development concepts of coffee with different levels of milk/creamingredients. The only concept from this to appear viablefor further development was a coffee with a cream concept. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Reports on qualitative research on 'coffee with' . ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/reports-on-qualitative-research-on-coffee-with-


Research reports

Research report on attitudes towards the concept of a pre-wash stain remover

Airwick have the option on a license to market a newproduct, a pre-wash stain remover, and required research toinvestigate consumer reactions to the concept, thus givingan indication of the viability of the product in the marketplace. The principal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on attitudes towards the concept of a pre-wash stain remover . ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/research-report-on-attitudes-towards-the-concept-of-a-pre-wash-stain-remover-


Research reports

Qualitative research on Project Starky

Robinson's has developed an Orange Barley breakfast drink which produced favourable reactions from housewives in previous research. They were based mainly on the consistency, the quality and appeal of Robinson's products. The agency has produced...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978
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Citation

, C. (1978a, February 01). Qualitative research on Project Starky. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-starky


Research reports

Qualitative research into convenience desserts

Batchelors Ltd., in conjunction with Davidson, Pearce, Berry and Spottiswoode Ltd., are concerned to progress the development of a number of dessert productsrequiring minimal preparation.A large number of concepts were brainstormed by Agency staff,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into convenience desserts . ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-convenience-desserts-


Research reports

Shanghai and Rouge concept resesrch

The objectives of the research were:1. To assess the relative appeal of the conceptsto different target groups;2. To provide creative guidance on how theconcepts could be developed to finalize the package;3. In the case of 'Shanghai' to discover...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Shanghai and Rouge concept resesrch. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/shanghai-and-rouge-concept-resesrch


Research reports

Qualitative research on deodorants

This research was designed in order to make a fresh appraisal of deodorant motivations and attitudes amongst men and women. The results of the research amongst men and women are reported in two separate documents.There were two main objectives for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
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Citation

, C. (1970a, December 01). Qualitative research on deodorants . ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-deodorants-


Research reports

Qualitative research on the natural-ingredient concept and Weleda packaging

Weleda skin-care products have had a limited distributionchiefly in health food stores. In the course ofobtaining a wider distribution, it has been decided toexamine the existing packaging with particularreference to its success in putting across the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1974
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Citation

, C. (1974a, January 23). Qualitative research on the natural-ingredient concept and Weleda packaging. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-the-natural-ingredient-concept-and-weleda-packaging


Research reports

Leisure and reaction in the Rouen area

This research was commissioned by MPC and AssociatesLtd., to explore leisure activities and needs in thearea South-East of Rouen as background information relevant to a proposal to build a recreation centre inthat area. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1974
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Citation

, C. (1974a, March 18). Leisure and reaction in the Rouen area. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/leisure-and-reaction-in-the-rouen-area


Research reports

Qualitative research on new product development for Kraft under the Cracker Barrel name

The research was required to identify possible new productconcepts for kraft under the Cracker Barrel name. The objectives of the research were to identify the'properties' of the Cracker Barrel name in order to ascertain:1. What the 'properties' of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974
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Citation

, C. (1974a, June 01). Qualitative research on new product development for Kraft under the Cracker Barrel name. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-product-development-for-kraft-under-the-cracker-barrel-name