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Qualitative research on new concepts for chocolate biscuit countlines

Date of publication: May 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Rowntree Mackintosh wishes to introduce a cheap, good value chocolate biscuit countline distributed through grocery outlets predominantly in multipacks of 5. To investigate the criteria for choice/purchase of chocolate biscuits and to obtain detailed reactions to the two packaging concepts.

CRAM/Peter Cooper Archive

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Research Reports

Research report on two new countlines

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 1, 1979

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Citation

, C. (1979a, February 01). Research report on two new countlines. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/research-report-on-two-new-countlines


Research Reports

New countlines (CT 2897)

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 1, 1977

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Citation

, C. (1977a, April 01). New countlines (CT 2897). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/new-countlines-ct-2897-


Research Reports

Qualitative research on two new count-lines

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1980

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Citation

, C. (1980a, July 01). Qualitative research on two new count-lines. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-count-lines


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Citation

, C. (1979a, May 01). Qualitative research on new concepts for chocolate biscuit countlines . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-count-lines