Back

Qualitative research on new concepts for chocolate biscuit countlines

Date of publication: May 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Rowntree Mackintosh wishes to introduce a cheap, good value chocolate biscuit countline distributed through grocery outlets predominantly in multipacks of 5. To investigate the criteria for choice/purchase of chocolate biscuits and to obtain detailed reactions to the two packaging concepts.

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

This could also be of interest:

Research Reports

Research report on two new countlines

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 1, 1979

×

Citation

, C. (1979a, February 01). Research report on two new countlines. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/research-report-on-two-new-countlines


Research Reports

New countlines (CT 2897)

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 1, 1977

×

Citation

, C. (1977a, April 01). New countlines (CT 2897). ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/new-countlines-ct-2897-


Research Reports

Qualitative research on two new count-lines

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1980

×

Citation

, C. (1980a, July 01). Qualitative research on two new count-lines. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-count-lines


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1979a, May 01). Qualitative research on new concepts for chocolate biscuit countlines . ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-count-lines