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Qualitative research on s 6 advertising

Date of publication: April 3, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The product will be launched in test market in Tyne-Tees in September 1978. The objectives of the research reported here were to examine the concept as represented by a finished DP's press advertisement bound into a woman magazine, amongst target users.

CRAM/Peter Cooper Archive

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Qualitative research on Nulon advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1979

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Citation

, C. (1979a, July 01). Qualitative research on Nulon advertising. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-nulon-advertising


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Qualitative research on 'Cool' advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

October 1, 1975

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, C. (1975a, October 01). Qualitative research on 'Cool' advertising. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cool-advertising


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Qualitative research on Smarties advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 1, 1979

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Citation

, C. (1979a, January 01). Qualitative research on Smarties advertising. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-advertising


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Citation

, C. (1978a, April 03). Qualitative research on s 6 advertising. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-advertising