Abstract:
The product will be launched in test market in Tyne-Tees in September 1978. The objectives of the research reported here were to examine the concept as represented by a finished DP's press advertisement bound into a woman magazine, amongst target users.
This could also be of interest:
Research Reports
Qualitative research on Nulon advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1979
Research Reports
Qualitative research on 'Cool' advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1975
Research Reports
Qualitative research on Smarties advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 1, 1979
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