Project Rabbit

Date of publication: October 1, 1977


On 20th September 1977, a 'Think Tank' was held with Heinz/Agency management. The objectives were to identify snack ideas (areas or rough product recipes) that are considered likely to achieve reasonable success in the short-term and large potential in the long-term. 

CRAM/Peter Cooper Archive


This is a long description of some author details.

This could also be of interest:

Research Reports

Research Reports

Research Papers

  • PDF