Resources Library by ANA

Improving consumer fragrance testing

This paper discusses the prevalence of sniff-testing in the fragrance industry, and suggests that the over-use of this methodology, in place of home-use testing, often prevents clients from receiving the superior fragrances that they are expecting...

Catalogue: ESOMAR Fragrance Research Conference 2005

Author: Ivor Shalofsky

Company: Symrise AG

May 15, 2005

Capturing the algebra of the customer's mind for fragrance through pictures, text and decompositional research analyses

This paper presents a new approach to the measurement of fragrance 'ideas' (e.g. a fragrance for today woman), based upon the fit of a visual concept to a specific fragrance idea. The features of the visual concept are systematically varied by...

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Barbara Itty, Howard R. Moskowitz, Brae McDonough, Aurea Gupton

Company: Moskowitz Jacobs Inc.

May 15, 2005

How to make good dough

Unilever Bestfoods (UBF) is vitally aware of the general trends that affect consumers' lives. The way consumers work and spend their free time, their use of media, attitudes and opinions are constantly evolving. As a result, their needs and product...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Sinéad Twomey, Pia de Wit

Companies: Unilever, SKIM

April 18, 2004

A virtual testing approach to improve new product success rates

Today much more knowledge about what it takes to create a successful new product is available, yet four out of five new products still fail. This paper examines some of the possible reasons for this 'lack of progress' and makes a case that challenges...

Catalogue: Asia Pacific 2004

Authors: Lionel Wang, Karl Irons, Henry Xin

Company: Market-Guide Consulting (China) Co., Ltd.

March 28, 2004

Product launch decision testing and demand forecasting using virtual store shelves

Along with customer probes, simulated shelf testing is a method of launch decision testing for new products. It is an excellent method from the standpoint of measuring the relative power of a new product vis-a-vis competing products, and its...

Catalogue: Asia Pacific 2004

Author: Ayumi Higaki

Company: INTAGE HOLDINGS Inc.

March 28, 2004

Finding a place in the moving market of information supplies

The paper presents a case study on a survey conducted online among 1,017 French GPs.The authors explain how this survey helped the client define its strategy to conquer its market by gaining a better knowledge of its core target, its real competitors...

Catalogue: Global Healthcare 2004

Authors: Frank Bracq, Van Terradot

February 22, 2004

Evaluation of live test stores

Systembolaget, Sweden's alcohol retailing monopoly, acts on a strictly regulated market where the marketing possibilities for the retailer are limited. Meeting and exceeding customers' needs and expectations in the shopping environment is the most...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003

Authors: Jan Enander, Lotta Holfve

October 26, 2003

Technological innovations in outdoor media research

This paper reviews the system developed by Portland Latin America allowing reliable information on outdoor media to be gathered quickly, easily and economically. Applying technological developments to their research methodologies, it is now possible...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Author: Paula Fernandez

June 20, 2003

Evaluating new fragrances in a new way

Nowadays it is becoming more and more difficult to develop new fragrances outdoing existing ones in terms of consumer acceptance. Developing testing methods able to identify opportunities for successful new fragrances appears as an essential...

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Stan Knoops, Anne Michaut

Company: International Flavors & Fragrances (IFF)

March 16, 2003