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Videos

Integrated pricing strategy

How holistic is your approach to making decisions on the most important marketing lever?

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 3, 2020

Research papers

Integrated pricing strategy

Getting the right pricing strategy is very critical for CPG companies - more so in the alcoholic beverages (AlcoBev) category in India, because AlcoBev is a highly regulated industry subject to high taxes coupled with restrictions on distribution and...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 2, 2020

Research papers

The new face of customer experience

This paper discusses harnessing omnichannel customer feedback data using deep learning, and integrated with NPS survey data to deliver superior customer experience (CX). While there is lot of work done and tool availability in this field for English,...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Rajiv Lamba
Company: SurveySensum
November 2, 2020

Research papers

Talking with machines

The everyday use of technology has been changing our perspective regarding what we are as individuals, and what we are able to deliver. The access to technology has also been transforming us as consumers, changing our behaviours, values and our...

Catalogue: Latin America 2020 - Insights Festival
Authors: João Pedro Calixto, Marcelo Chanis
Companies: Netquest, On the Go Survey Chats
October 19, 2020

Videos

Talking with machines

The everyday use of technology has been changing our perspective regarding what we are as individuals, and what we are able to deliver. The access to technology has also been transforming us as consumers, changing our behaviours, values and our...

Catalogue: Latin America 2020 - Insights Festival
Authors: João Pedro Calixto, Mariano Garrido
Companies: On the Go Survey Chats, Netquest
October 19, 2020

Research papers

New ways of measuring success

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ignacio Gómez, Ricardo Torres, Ignacio de la Iglesia, Pablo Pérez
Companies: Netquest, The Cocktail Analysis, Google, RTVE (Corporación de Radio y Televisión Española)
September 8, 2019

Videos

New ways of measuring success

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audio matching technology.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres
Companies: The Cocktail Analysis, Google, Netquest, RTVE (Corporación de Radio y Televisión Española)
September 8, 2019

Videos

Transforming an iconic brand to help customers navigate change in Japan

The world’s healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Nisha Yadav
December 12, 2018

Research papers

Human plus digital equals agile and accurate

This paper is about taking a holistic approach to online communities and developing a mindset that obsessively focuses on the client end-game, rather than any fixed methodology. We explore what makes an effective online community; highlighting what...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Philip Morrison, Alex Johnston
Company: Jigsaw Research
November 11, 2018