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Videos

Time to destroy the online façade

Tune in to support and learn more from YOUR highest-rated young professional pitchers!

Catalogue: Insights Festival 2020
Authors: Joleen Chan, Vardhini Ramesh
Company: Kantar
September 17, 2020

Videos

A pain in the inbox? Not anymore

Leveraging AI to reducing survey fatigue and survey send outs while maintaining stable customer satisfaction scores and enhanced response rates.3 takeaways:- How AI can be used to multiply stability of CX scores for a certain area or segment;- Why CX...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Rajul Jain
Company: Microsoft
June 11, 2020

Videos

Intercept research in the era of streaming TV

Intercept surveys have long provided in-situ user feedback. Take a deep dive into how Roku developed an on-screen survey vehicle for the TV screen, and what comes next. We worked with third parties to build a set of APIs that function as a survey on...

Catalogue: Client Summit 2019- Spring Edition
Author: Dan Robbins
Company: Roku
June 27, 2019

Videos

Lack of engagement? Artificial Intelligence to the rescue!

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Joaquim Bretcha
Company: Netquest
May 13, 2018

Videos

Uncovering the unspoken word

In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Robin de Rooij, Paul Janssen
Company: SKIM
December 4, 2017

Videos

Ceremony: SSI Quest Awards

The SSI Quest Awards encourage industry creativity and innovation in surveys that lead to high respondent satisfaction. Chris Fanning, President & CEO of SSI, will present the 7th edition of the QUEST Awards.We are changing up the way we present...

Catalogue: Congress 2016: #WOW
Author: Chris Fanning
June 15, 2016

Videos

A quantum leap for the research industry

Ascription is a data science method which we have adopted to cut long questionnaires for mobile surveys, shorten the length and decrease the cost of large tracking desktop surveys. Using proprietary mathematical and statistical algorithms, responses...

Catalogue: Congress 2016: #WOW
Authors: Martin Dimov, Steve Wigmore
June 15, 2016

Videos

Designing bonsai surveys

We are at a tipping point in online survey design as more and more people want to do surveys on mobile/tablet devices; and the Asian markets are leading the way. Up until recently our focus has been on simply getting surveys to work on these devices,...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Jon Puleston
June 15, 2014

Videos

"Emotional" conjoint

The traditional innovation process is staggered, comprising an initial product optimisation followed by messaging evaluation. Typically, product offers may be screened as they are moved from one stage to the other. This not only means more time to...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Amit Dogra, Samy Mardolker, Michael Fox
Company: ORC International Ltd
June 15, 2014