Intercept research in the era of streaming TV

Date of publication: June 27, 2019

Company: Roku

Author: Dan Robbins

Abstract:

Intercept surveys have long provided in-situ user feedback. Take a deep dive into how Roku developed an on-screen survey vehicle for the TV screen, and what comes next. We worked with third parties to build a set of APIs that function as a survey on the TV screen. Early findings show we can reach different consumers in the act than via recontact surveys. We will share a few case studies showing how this impacts the business and outcomes, and some ideas for continuous development.

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