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Intercept research in the era of streaming TV

Date of publication: June 27, 2019

Catalogue: Client Summit 2019- Spring Edition

Company: Roku

Author: Dan Robbins

Abstract:

Intercept surveys have long provided in-situ user feedback. Take a deep dive into how Roku developed an on-screen survey vehicle for the TV screen, and what comes next. We worked with third parties to build a set of APIs that function as a survey on the TV screen. Early findings show we can reach different consumers in the act than via recontact surveys. We will share a few case studies showing how this impacts the business and outcomes, and some ideas for continuous development.

Dan Robbins

Author

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Robbins, D. (2019a, June 27). Intercept research in the era of streaming TV. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/in-the-backstage-of-the-tv-audience