Resources Library by ANA

What does research 2.0 mean to consumers in Asia Pacific?

This is a multi-country, multi-agency, collaborative project to look at Research 2.0 in an Asian context. Key issues addressed include:Are consumers in Asia Pacific responding to co-creation and collaboration initiatives differently from consumers in...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Steve Cierpicki, Pete Cape, Shizue Vieira, Andrew Lewis, Ray Poynter

Companies: Research Now SSI, Colmar Brunton, Fem Marketing House Co. Ltd.

April 7, 2009

Is it time for a makeover?

With the rapid growth of market research in Asia Pacific, the requirement for talent in the region is growing and is one of the key challenges for most of the organizations. However, it has been long recognized that our industry does not get its fair...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Arun Joshi, Aruni Ghosh, Rinku Patnaik, Soumya Mukherjee

Company: Nielsen

April 7, 2009

East meets West

Westerners often wonder: what is typically Asian? With a multitude of business and cultural experiences to be made in Asia, it is hard to get an overview of aspects that 'typically' influence market research. With their paper Patricia Blau and...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Susanne Wieners-Schlupkothen, Patricia Blau

April 7, 2009

Purchase behaviour for new product evaluations

This study will clarify consumer segmentation in speed of acceptance of new products and the possibilities for defining early adopters within FMCG category purchasers, based on actual sales data. The consumer segmentation could be a new product...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Author: Maiko Kawaguchi

Company: INTAGE HOLDINGS Inc.

April 7, 2009

Excitement drives successful innovation in Asian markets!

The road to innovation is littered with failures. In reality, picking obvious winners isn't hard. Unfortunately, throwing away more genuinely innovative ideas is easy too! Research, in its drive to minimise risk, often fails to spot ideas which could...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Luc Rens, Gilbert K.W. Lee, Jeremy Lau, Rosalynn Tang

April 7, 2009

Lipstick on a pig

This paper will argue that Qualitative research and Japan don't mix. That what goes by the name of qualitative research in Japan is, in many cases, something very different; a beast that has - in evolving to fit Japanese cultural assumptions,...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Author: James Parsons

Company: Flamingo

April 7, 2009

The evolving role of in-house market research professionals

This paper intends to examine the role of today's in-house market research professionals within business organizations. Specifically, it will focus on:-how the in-house researchers' role have evolved in the past decade, -what are their...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Andy Kung, Grace Tse

April 7, 2009

The global consumers' view on corporate responsibility

Globally, Corporate Responsibility is an area of growing importance: socially, economically and politically. Yet consumers are ill-informed about the activities of companies they purchase from every day. In an effort to understand how mainstream...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Lutfee Huang, Nicola Lindsey

Company: WisdomAsia Marketing and Research Consulting

April 7, 2009

Building youth brands in a youthful country

India today is a youthful country and all brands are trying to be young. In a context where 24 -45 years old are being targeted as youth, building brands for the real youth (15-24 years) needs a new framework. It needs research that can experience...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Author: Dheeraj Sinha

Company: Bates CHI & Partners

April 7, 2009