Abstract:
This paper intends to examine the role of today's in-house market research professionals within business organizations. Specifically, it will focus on: -how the in-house researchers' role have evolved in the past decade, -what are their responsibilities and expectations from business leaders, -how in-house research departments are structured in today's business organizations -what level of impact do in-house researchers have in influencing business decisions. A number of hypotheses will be discussed in this paper in related to the role of in-house research professional and a mini opinion poll among research buyers (likely to cover Hong Kong, China and other SE Asia countries) will be conducted by Oracle Added Value to validate these hypotheses. The paper will also demonstrate a real business case on how today's in-house research professionals can become more proactive and what kind of contributions they can add in helping business leaders to identify business opportunities and assess potential risks. Finally, the paper will highlight the opportunities and challenges that research supplier may have in helping the in-house research professionals to succeed in this expanded role.
This could also be of interest:
Research Papers
The role of the Sydney Opera House in the performing arts market
Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Martin L. James, Jeremy Wright
 
June 15, 1990
Research Papers
Welcome to the house of research
Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Thomas Methner
Company: ISM GLOBAL DYNAMICS GmbH
September 15, 2010
Research Papers
New product development in an evolving market
Catalogue: Seminar 1979: New Product Development
Authors: Michael J. Riddle, Jonathan Wilkinson
 
October 1, 1979
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)