Back

East meets West

Date of publication: April 7, 2009

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Susanne Wieners-Schlupkothen, Patricia Blau

Abstract:

Westerners often wonder: what is typically Asian? With a multitude of business and cultural experiences to be made in Asia, it is hard to get an overview of aspects that 'typically' influence market research. With their paper Patricia Blau and Susanne Wieners-Schlupkothen shed light on this topic by combining their 'Western' perspective with experiences of their Asian research partners as well as findings from cultural studies. Thus they address key questions for research agencies and clients, best summed up as: To what extent do assumed differences between 'East' and 'West' matter in market research?

  • PDF
  • This could also be of interest
An example of government use of public opinion polls to improve troop community relations Authors: James Thayer
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees