Resources Library by ANA

Rural socio-economic classification

This paper is intended to provide a much needed social grading for rural India. The problems in defining a rural socio-economic classification in India are presented and the previous efforts in this direction are discussed. The drawbacks of these...

Catalogue: Seminar 1998: Adding Transparency To Brand Management

Authors: Bikramjit Chaudhuri, Sophie Josep, Ravindra Godase

June 15, 1998

Asian values

Personal values are a valuable tool in differentiating people and market segments. For many the concept of Asian Values has been offered as a reason why things are done differently in Asian countries. This paper looks at data from a study carried out...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: John Gabriel

June 15, 1998

The European Union

This paper describes the development of a feasibility study amongst top decision-makers in the European Union carried out on behalf of the European Commission. The survey was conducted in all fifteen member states of the Union and covered five main...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Jacqueline Spence, Nicole Jamar

September 1, 1997

Diagnosing poverty in Latin America

This paper proposes a methodology to diagnose poverty in Latin America, a useful tool in the design of social policies. The method assumes that poverty is not merely the lack of basic resources - income or of goods - but rather the outcome of a...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Patricio Moyano Galdames

September 1, 1997

When marketing is a matter of life and death

The AIDS epidemic does not only struggle for supremacy within the bodies of those who have the disease. Its power and its mythology have also entered the psyches of virtually everyone, at least in the United States. The virulence of the disease...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Hazel Kahan, Dave Mulryan

June 15, 1997

Depression research in European society

In order to meet these needs the market research ed achievement of the following objectives: o estimate the prevalence of depression, diagnosed by a doctor or undiagnosed, in the community across the major European markets; o assess the impact of...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Janet Parker, David Owen

Company: KANTAR TNS Malaysia

June 15, 1997

The changing faces of Chinese women

China has been described as a sleeping dragon that has just woken up. The economic reform, combined with the rapid growth of foreign investment, has propelled the economy to double digit growth. The process of opening the Chinese economy is...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Author: Yim Ling Sum

Company: Nielsen

November 1, 1996

Company strategies for social responsibility

Milton Friedman developed his theories regarding economics and politics in the seventies. These theories became influential in the eighties when both Reagan and Thatcher used Friedman's ideas to promote their economic reforms. Friedman was clear as...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Carl C. Rohde

September 1, 1996

Researching the future of communications in the UK

The social and technological changes which are under way in Britain, as in most developed countries, have direct implications for commerce and government. The increasing ease of access to new information technologies may well lead to radically...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Michael Svennevig, David E. Morrison, Sheila Byfield, Robert Towler

June 15, 1996