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Videos

Why do I still come to work?

Years ago, people mostly stumbled into a career in marketing research by accident. Some thrived and persisted, while others did not. For those who remained, what was the secret to happiness in the industry? What inspired them? Why did they persist?...

Catalogue: Congress 2014: What Inspires?
Authors: Jeremy Pace, Andrey Evtenko
June 15, 2014
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Citation

Pace and Evtenko (2014a, June 15). Why do I still come to work?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/why-do-i-still-come-to-work-


Videos

Winning in the age of now

12 years after a memorable Keynote in which he challenged the research industry to be more attuned to the power of emotional connections, Saatchi & Saatchi CEO Worldwide Kevin Roberts returns to ESOMAR with an optimistic message about the role of Big...

Catalogue: Congress 2014: What Inspires?
Author: Kevin Roberts
June 15, 2014
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Citation

Roberts , K. (2014a, June 15). Winning in the age of now. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/winning-in-the-age-of-now


Videos

Zodiac brand research in China

Research about Chinese consumer motivations and perceptions needs new and different techniques and methodologies in order to match the specific Chinese cultural context and heritage. For gaining a deeper understanding of the meaning of brand...

Catalogue: Congress 2014: What Inspires?
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
June 15, 2014
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Citation

Ziems and Wong (2014a, June 15). Zodiac brand research in China. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/zodiac-brand-research-in-china-


Videos

Predicting the future

This presentation explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. Prediction markets have often been heralded as the next big thing for market research, yet there remain...

Catalogue: Congress 2014: What Inspires?
Authors: Alexander Wheatley, Hubertus Hofkirchner, Jon Puleston
June 15, 2014
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Citation

Wheatley, Hofkirchner and Puleston (2014a, June 15). Predicting the future. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/predicting-the-future


Videos

Social business for an intrinsic social change

Tri Mumpuni is an agricultural engineer who has been campaigning for community development and renewable energy for decades. Early experiences working with USAID and UNDP helped her develop understanding of how to create community-based models.In her...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Tri Mumpuni
June 15, 2014
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Citation

Mumpuni, T. (2014a, June 15). Social business for an intrinsic social change. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/social-business-for-an-intrinsic-social-change


Videos

Social media research & B2B audiences

It is argued that Social Media (SM) based research gets closer to real people and that conversations are more honest/transparent than those generated via the old regime of surveys/ focus groups - it's also a damn sight cheaper!But recent research we...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Alex Johnston, Julie Knox
Company: Jigsaw Research
June 15, 2014
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Citation

Johnston and Knox (2014a, June 15). Social media research & B2B audiences. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/social-media-research-b2b-audiences


Videos

The Fringe Factory session

The Fringe Factory (an independent group of young professionals - supported by ESOMAR NEXT) has toured universities engaging young people and conducting a survey on careers. Fringe Factory will now close the loop, feeding back what they have learned...

Catalogue: Congress 2014: What Inspires?
Author: Will Goodhand
June 15, 2014
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Citation

Goodhand, W. (2014a, June 15). The Fringe Factory session. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-fringe-factory-session


Videos

The power of the oblique

Championing the oblique approach to insight socialisation, this presentation explores how Northstar and Jaguar Land Rover use innovative methods to ensure that research is truly heard and remembered. It looks at the power of interpretative...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Rhiannon Price, Steve Hill
June 15, 2014
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Citation

Price and Hill (2014a, June 15). The power of the oblique. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-power-of-the-oblique


Videos

How to measure user experience

Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Raimund Wildner, Tim Bosenick
Company: GfK
June 15, 2014
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Citation

Wildner and Bosenick (2014a, June 15). How to measure user experience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-measure-user-experience