The power of the oblique

Date of publication: June 15, 2014


Championing the oblique approach to insight socialisation, this presentation explores how Northstar and Jaguar Land Rover use innovative methods to ensure that research is truly heard and remembered. It looks at the power of interpretative visualisation - that goes beyond photos, stock images and Prezi - to provoke and inspire. It introduces the idea of creating a 'brand' for your research project that cuts through the corporate wallpaper. And it demonstrates how giving the research a wider corporate value, and targeting a broader audience who aren't the direct stakeholders, can create advocates from within.

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