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Research papers

Readership surveys in business markets

Over recent years, our company has been engaged in several readership studies both by personal face to face and by telephone methods amongst businessmen in general and amongst specific target groups of businessmen. In the following, I should like to...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Erhard Meier
June 15, 1986
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Citation

Meier, E. (1986a, June 15). Readership surveys in business markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/readership-surveys-in-business-markets


Research papers

How research is used to solve industrial marketing problems

We all know from our experience that amongst companies selling to non-consumer markets there is a wide divergence in the importance assigned to market research, the resources devoted to it and the way in which it is used, It was in order to quantify...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Janet Levin
Company: Marplan Forschungsgesellschaft mbH
June 15, 1986
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Citation

Levin, J. (1986a, June 15). How research is used to solve industrial marketing problems. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-research-is-used-to-solve-industrial-marketing-problems


Research papers

Evaluating promotions cost effectively

This paper describes how a programme of research based around a novel means of collecting data has enabled Heinz to optimise its performance in the promotions area and develop a framework within which the performance of specific promotions can be...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Marc Drake, Mike Sargent
Companies: KANTAR TNS Malaysia, Kraft Heinz Company
November 6, 1985
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Citation

Drake and Sargent (1985a, November 06). Evaluating promotions cost effectively. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/evaluating-promotions-cost-effectively


Research papers

Centralised multi-national research in the travel industry

The paper queries whether the "international consumer" exists as such; in determining the best research method in multi-country research projects, it suggests that no single rigid approach (standardised comparability:non-comparability,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Peter B. Hodgson
June 15, 1984
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Citation

Hodgson, P. B. (1984a, June 15). Centralised multi-national research in the travel industry. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/centralised-multi-national-research-in-the-travel-industry


Research papers

A comparative assessment of the costs and benefits of single location and multiple location telephone interviewing for multi-national research

The aim of this paper is to assess the comparative costs and benefits of single location and multiple location telephone interviewing for multi-national research projects. Special attention is paid to studies involving two or more European countries,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Nick H. Sparrow
Company: Marplan Forschungsgesellschaft mbH
June 15, 1984
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Citation

Sparrow, N. H. (1984a, June 15). A comparative assessment of the costs and benefits of single location and multiple location telephone interviewing for multi-national research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-comparative-assessment-of-the-costs-and-benefits-of-single-location-and-multiple-location-telephone-interviewing-for-multi-national-research


Research papers

More value from image research for less money

Since the introduction of the image concept to marketing a significant part of marketing research budgets is spent on image research. Stimulated by the necessity to adapt existing research techniques to research by telephone, NSS, in co-operation...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: L. J. van der Herberg, Peter H. van Westendorp
June 15, 1984
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Citation

van der Herberg and van Westendorp (1984a, June 15). More value from image research for less money. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/more-value-from-image-research-for-less-money


Research papers

A United States perspective on the status and future of international marketing research

The aim of the study was to obtain an understanding of current and future international marketing research needs in the United States. The paper analyses the data by the type of corporation/advertising agency, the size of the international research...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Eileen A. Kelly
June 15, 1984
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Citation

Kelly, E. A. (1984a, June 15). A United States perspective on the status and future of international marketing research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-united-states-perspective-on-the-status-and-future-of-international-marketing-research


Research papers

Multinational telephone surveys from the link central telephone bank in Lucerne, Switzerland

This paper provides the reader with a short description of the methodological advantages of multinational telephone interviewing from a single location and in particular from a central telephone bank in Switzerland.

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Jos Vloemans
Company: LINK Institut für Markt- und Sozialforschung
June 15, 1984
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Citation

Vloemans, J. (1984a, June 15). Multinational telephone surveys from the link central telephone bank in Lucerne, Switzerland. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/multinational-telephone-surveys-from-the-link-central-telephone-bank-in-lucerne-switzerland


Research papers

Information technology bypasses boundaries

At this moment centralised international data collection via telephone is the most dominant form. Since it first started hesitantly in Europe about five years ago, enough experience has now been gathered to evaluate its benefits, its complications,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Emile M. C. van Westerhoven
June 15, 1984
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Citation

van Westerhoven, E. M. (1984a, June 15). Information technology bypasses boundaries. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/information-technology-bypasses-boundaries