A comparative assessment of the costs and benefits of single location and multiple location telephone interviewing for multi-national research
Abstract:
The aim of this paper is to assess the comparative costs and benefits of single location and multiple location telephone interviewing for multi-national research projects. Special attention is paid to studies involving two or more European countries, as it is this type of multi-national research that is most likely to lend itself to telephone interviewing as an alternative to other methods - particularly as a result of the rapid growth in telephone penetration amongst private households in European countries.
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