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Videos

State of the art of science and evidence based neuromarketing (Spanish)

Neuromarketing emerged during the late 90s, at which point brain-imaging techniques were not as developed as they are today. However, an increasing interest in depicting consumer motivation and brain function and structure emerged.?The ways in which...

Catalogue: Latin America 2017: #IN
Author: Jaime Romano
June 15, 2017
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Citation

Romano, J. (2017a, June 15). State of the art of science and evidence based neuromarketing (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/state-of-the-art-of-science-and-evidence-based-neuromarketing-spanish-


Videos

Mexican TVolution (Spanish)

The present and future of TV is about deep understanding of the audiences. Big Data is enabling us to exploit this understanding in order to create more value. Television is the intersection of Content and Technology. Demographics do not explain...

Catalogue: Latin America 2017: #IN
Author: Juan Carlos Sanchez
June 15, 2017
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Citation

Sanchez, J. C. (2017a, June 15). Mexican TVolution (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/mexican-tvolution-spanish-


Videos

Cocktails, spirits... and all those in between! (Spanish)

In this research, we analyze the digital path to purchase for spirits shoppers' trough the Meter Netquest digital tool in a digital panel with a sample of 660 spirits consumers with the following specifications: Consumers between 18 and 65 years old,...

Catalogue: Latin America 2017: #IN
Authors: Gabriela Parias, Maria Alejandra Velandia Sanchez
June 15, 2017
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Citation

Parias and Sanchez (2017a, June 15). Cocktails, spirits... and all those in between! (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/cocktails-spirits-and-all-those-in-between-spanish-


Videos

Digital cosmetic transformation (Spanish)

Yanbal has traditionally succeeded through Catalog Sales and a strong personal contact between their consumer and its salesforce. Technology, on the other hand, and specifically digital access, has become an important part of everyday activities. How...

Catalogue: Latin America 2017: #IN
Authors: Patricia Grisolle, Urpi Torrado
Company: Datum Internacional S.A.
June 15, 2017
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Citation

Grisolle and Torrado (2017a, June 15). Digital cosmetic transformation (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/digital-cosmetic-transformation-spanish-


Videos

Small is beautiful...and insightful too! (Spanish)

In a world of ever growing changeability affecting societies' decision making, the ability to monitor behavior is becoming of increasingly necessary. When we are able to collect and monitor behaviors as near as possible to the state of events, the...

Catalogue: Latin America 2017: #IN
Authors: Juan Chasan, Pablo Cibella
Companies: StatMark Group, S.A.,
June 15, 2017
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Citation

Chasan and Cibella (2017a, June 15). Small is beautiful...and insightful too! (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/small-is-beautiful-and-insightful-too-spanish-


Videos

Just kidding (Spanish)

Just after food, humor is an important symbol of Mexican pride. We like to think that our humor is unique and unmatched, which has turned it into a given for all Mexicans and, thus, a difficult subject to approach through traditional methodologies....

Catalogue: Latin America 2017: #IN
Authors: Pamela Gutierrez Sanchez, Salvador Mata
June 15, 2017
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Citation

Sanchez and Mata (2017a, June 15). Just kidding (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/just-kidding-spanish-


Videos

Successful snacks and shopper insights (Spanish)

Get to know how PepsiCo Foods achieved a turnover in the assorted multipacks segment in Colombia, after losing market share for 2 years in a row, applying an actionable segmentation model and simple co-creation exercises with shoppers. SKU...

Catalogue: Latin America 2017: #IN
Authors: Jorge Andrés Mendez, Juan Pablo Garcia
Company: Synapsis
June 15, 2017
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Citation

Mendez and Garcia (2017a, June 15). Successful snacks and shopper insights (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights-spanish-


Videos

Opening ESOMAR Latin America Event 2014 (Spanish)

How can market research contribute to continue the region’s accelerate growth? And what is the role of the researcher in this newly defined business landscape?

Catalogue: Latin America 2014: Accelerating Growth
Authors: Juan Carlos Tejada, Susana Marquis
June 15, 2017
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Citation

Tejada and Marquis (2017a, June 15). Opening ESOMAR Latin America Event 2014 (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/opening-esomar-latin-america-event-2014-spanish-


Videos

Unspoken: Swipe right, swipe left (Spanish)

Mobile devices are everywhere, and changing everything. Nowadays, people simply swipe or tap their screen to share their opinions with the world. Decisions are influenced by feelings, moods and our memory. As a research industry we have to adjust to...

Catalogue: Latin America 2017: #IN
Authors: Juan Andres Tello, Andrés Moreno
Company: SKIM
April 5, 2017
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Citation

Tello and Moreno (2017a, April 05). Unspoken: Swipe right, swipe left (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/unspoken-swipe-right-swipe-left-spanish-