Abstract:

Mobile devices are everywhere, and changing everything. Nowadays, people simply swipe or tap their screen to share their opinions with the world. Decisions are influenced by feelings, moods and our memory. As a research industry we have to adjust to this new reality if we want to stay in touch with who our customers really are. Measuring purely rational processes is no longer good enough. Instead, bridging rational and emotional drivers is key to accurately predicting how consumers behave and decide. Inspired by these developments, we are introducing Unspoken?. By combining intuitive mobile techniques with psychological theory and advanced modelling, this mobile-only implicit application opens the door to a new generation of research solutions.