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Research papers

The role of visual research in the European marketing revolution

The design of the package is one of the major factors determining which products shall be carried from the shelf to the check-out counter. The sales effectiveness of package design can be determined by perceptual measurements. Visual research is a...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Edmund W. J. Faison
June 15, 1961
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Citation

Faison, E. W. (1961a, June 15). The role of visual research in the European marketing revolution. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-role-of-visual-research-in-the-european-marketing-revolution


Research papers

International travel research

Tourism as' an industry might be better described as the business of personal communication or of mobility and leisure time activities away from homo. For travel is a function of developments in transport, rising standards of living and increased...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: L. J. Lickorish
June 15, 1961
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Citation

Lickorish, L. J. (1961a, June 15). International travel research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/international-travel-research


Research papers

Factor analysis as a basis for advertising evaluation (German)

We report on a factorial advertisements analysis, a study applying the mathematical/psychological process of the factor analysis to descriptive characteristics and resonance values of advertisements in German periodicals. As material for about 6,000...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: K. F. Flockenhaus
June 15, 1961
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Citation

Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation (German). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation-german-


Research papers

Factor analysis as a basis for advertising evaluation

We report on a factorial advertisements analysis, a study applying the mathematical/psychological process of the factor analysis to descriptive characteristics and resonance values of advertisements in German periodicals. As material for about 6,000...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: K. F. Flockenhaus
June 15, 1961
×

Citation

Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation


Research papers

Criteria for appreciating the value of interviews in the field of industrial research (English-French)

The following considerations aim at determining the criteria decisive for appreciating the value of each interview and as such for the whole study. With this in mind a study among 100 companies which may be considered as potential buyers of a special...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Karl-Heinz Strothmann
June 15, 1961
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Citation

Strothmann, K. (1961a, June 15). Criteria for appreciating the value of interviews in the field of industrial research (English-French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/criteria-for-appreciating-the-value-of-interviews-in-the-field-of-industrial-research-english-french-


Research papers

Creation of a brand image for a new product

The brand image ie to-day an established concept, and most marketing men are veil aware of its immense importance. Consequently brand image studies are now carried out to a great extent in most Western European and the North American markets. Much...

Catalogue: ESOMAR Conference 1960
Author: ESOMAR B.V.
June 15, 1960
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Citation

B.V., E. (1960a, June 15). Creation of a brand image for a new product. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/creation-of-a-brand-image-for-a-new-product


Research papers

Factor analysis in market research

Comment on Mr. Ehrenberg's paper: "Factor analysis in market research".

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Leonard F. Smith
June 15, 1959
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Citation

Smith, L. F. (1959a, June 15). Factor analysis in market research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/factor-analysis-in-market-research-49


Research papers

Factor analysis in market research

In this article I shall try to consider the subject of factor analysis in market research. Anyone acquainted with the literature of factor analysis will be aware that in a single article one can neither give a complete description of the techniques...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andrew S. C. Ehrenberg
June 15, 1959
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Citation

Ehrenberg, A. S. (1959a, June 15). Factor analysis in market research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/factor-analysis-in-market-research


Research papers

Factor analysis in market research (French)

In this article I shall try to consider the subject of factor analysis in market research. Anyone acquainted with the literature of factor analysis will be aware that in a single article one can neither give a complete description of the techniques...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andrew S. C. Ehrenberg
June 15, 1959
×

Citation

Ehrenberg, A. S. (1959a, June 15). Factor analysis in market research (French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/factor-analysis-in-market-research-french-