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Research reports

Research into tour operator imagery and branding

This research had two major objectives:-1) To provide an overall picture - or map - of the I T market, in terms of consumer attitudes towards the major tour operators:2) More specifically, to provide guidance for decisions over branding strategies...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1982

Research reports

Qualitative research into Claret

In order to act as a direct input into the promotion of Belair Claret, a qualitative research exercisewas required in order to: 1. Provide a deeper understanding of winedrinking behavior and attitudes;2. Explore consumers' conceptions of claret at...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979

Research reports

Qualitative research into Curtain Tracks

Harrison Cowley Advertising Ltd., requirebackground information relating to attitudesand behaviour in the Curtain Track market, inorder to aid in the development of an advertisingcampaign for Harrison-Beacon Ltd. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979

Research reports

Qualitative research into Yardley press advertising

The purpose of the research was, therefore:1. To establish which of the shots bestproject the desired Yardley imagery.In particular in terms of theprojections of the model being seenas having self-assurance, style andbeing seen to be in her late...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979

Research reports

Rowntree's jelly Speakeasy

'Speakeasy' has been on Trident television during the summer of 1977. The objectives of this researchwere: 1. To examine attitudes to Jellies, andthe brand imagery of Rowntrees especiallyversus Own Label jellies; 2. To explore recall of 'Speakeasy',...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977

Research reports

Creative research on the Fray Bentos name

A set of new product introductions are planned underthe fray Bentos name. This report contains the resultsof one part of a two-stage research study on FrayBentos covering its general properties. The specificobjectives were:1. To explore as fully and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976

Research reports

Research report on idea generation for H.J. Heinz Ltd.

A previous qualitative research exercise conducted onbehalf of H. J . Heinz Ltd indicated potentialopportunities for products offering greater convenience to the housewife in cooking preparation.Accordingly, in order to capitalise on this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976

Research reports

Qualitative research on Yardley Black Label

Yardley Black Label is positioned in the medium price sectorof the aftershave market. The Black Label range has shownconsistent growth with a considerable increase (41%) insterling sales in 1974/75 over the previous year.The information on Black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975

Research reports

Research report on a qualitative investigation into the imagery of Cover Plus

The research was required in order to investigate the recentdecline of Cover Plus in consumer terms and to provide somedirection in terms of creative solutions for Cover Plusadvertising. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975