Abstract:
A previous qualitative research exercise conducted on behalf of H. J . Heinz Ltd indicated potential opportunities for products offering greater convenience to the housewife in cooking preparation. Accordingly, in order to capitalise on this potential, the objectives of the present research programme were as follows:
1. To identify those areas where the housewife feels that greater convenience in her cooking preparation would be helpful;
2. To identify the current status of Heinz Company imagery, and to establish the areas of helpfulness in which they could figure strongly;
3. To elicit responses to a number of existing concepts such as omelet fillings and flan fillings, and other areas that might arise.
This could also be of interest:
Research Reports
Research on new names for Heinz Custard
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1977
Research Reports
Research on new names for Heinz Custard
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1976
Research Reports
Report on exploratory research on Steralcon packaging
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 11, 1973
