Qualitative research into Yardley press advertising

Date of publication: April 1, 1979

Abstract:

The purpose of the research was, therefore:

1. To establish which of the shots best project the desired Yardley imagery. In particular in terms of the projections of the model being seen as having self-assurance, style and being seen to be in her late twenties;

2. To detect any negatives which might exist in the proposed execution and indicate how these might be overcome;

3. To examine an alternative packaging style for Yardley lipsticks and compacts. 

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