Abstract:
The purpose of the research was, therefore:
1. To establish which of the shots best project the desired Yardley imagery. In particular in terms of the projections of the model being seen as having self-assurance, style and being seen to be in her late twenties;
2. To detect any negatives which might exist in the proposed execution and indicate how these might be overcome;
3. To examine an alternative packaging style for Yardley lipsticks and compacts.
This could also be of interest:
Research Reports
Qualitative research into Yardley press advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1979
Research Reports
Qualitative research on Yardley sponsorship
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 3, 1973
Research Reports
Qualitative research into Max Factor press advertising II
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1979
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