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Videos

UNLOCKING CONSUMER BEHAVIOR IN LATAM

Coca-Cola?s Path-to-Purchase tool decodes LATAM consumer rituals across channels, revealing deeper motivations beyond transactional data. This omnichannel approach enables Coca-Cola to adapt brand strategies for stronger engagement and align more...

Catalogue: LATAM 2025
Author:
Company: The Coca-Cola Company
April 23, 2025
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Citation

(2025a, April 23). UNLOCKING CONSUMER BEHAVIOR IN LATAM. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-behavior-in-latam


Videos

Qual at Scale

In this fireside chat, we will dive into how AI is changing the game for Qual at Scale. Adam from The Coca-Cola Company will share how the new reality of qualitative research at scale can be a paradigm shift for global brands.  

Catalogue: Congress 2024
Authors: Adam Palenicek, Jonas Nielsen
Companies: The Coca-Cola Company , GetWhy
October 1, 2024
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Citation

Palenicek and Nielsen (2024a, October 01). Qual at Scale. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/qual-at-scale


Videos
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Citation

Fafian and Kakouros (2024a, October 01). Bridging Tech and Touch. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/bridging-tech-and-touch


Videos

The Perfect Pair

What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...

Catalogue: Latin America 2024
Authors: Magdalena Garcia Grisanti, Diego Alarcon
Company: The Coca-Cola Company
April 24, 2024
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Citation

Garcia Grisanti and Alarcon (2024a, April 24). The Perfect Pair. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/-12393


Videos
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Citation

Garcia-Garcia and Barrera (2024a, April 24). AI in Conversation. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/ai-in-conversation


Videos
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Citation

Prieto and Alagon (2023a, October 05). The Metaverse as a research laboratory. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/the-metaverse-as-a-research-laboratory-12179


Videos
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Citation

Ansari, M. (2023a, October 05). Future of Experiences for Human Engagement. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/future-of-experiences-for-human-engagement


Videos
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Citation

Jennings, Fafian, Rodrigo and McGown (2023a, October 05). Powering up insights. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/powering-up-insights


Videos
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Citation

Tigar-Bassett and Ramdeen (2023a, October 05). Hybridizing research approaches to bring agility and deeper human centricity to decision making. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/hybridizing-research-approaches-to-bring-agility-and-deeper-human-centricity-to-decision-making