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Hybridizing research approaches to bring agility and deeper human centricity to decision making

Date of publication: October 5, 2023

Catalogue: Congress 2023

Companies: The Coca-Cola Company , Borderless Access

Authors: Bev Tigar-Bassett, Jerusha Ramdeen

Abstract:

Bev Tigar-Bassett

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Jerusha Ramdeen

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Tigar-Bassett and Ramdeen (2023a, October 05). Hybridizing research approaches to bring agility and deeper human centricity to decision making. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/does-market-research-really-contribute-to-decision-making-