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Videos
The Product Launch that Haunted Us
The Product Launch that Haunted Us
Catalogue: Congress 2023
Authors: Brian Lynn, Charles Wilson
Company: New Balance
October 5, 2023
Videos
Embracing Smart Products, Services and Systems
Beyond Hypotheticals: Actionable Takeaways for Brands and Agencies
Catalogue: Congress 2023
Author: Michael Hess
Company: Virtual Incentives
October 5, 2023
Videos
Computing the crystal ball
Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Chandan Agarwal, Barnava Nandi
Company: Unilever
November 3, 2020
Research papers
Computing the crystal ball
Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Barnava Nandi, Chandan Agarwal, Ritika Sinha
Company: Unilever
November 2, 2020
Videos
Masking for a friend
A story of resilience and positivity from the Founder of Relish. With innovation a core strength of the team, this insight agency decided to put their money where their mouth is right behind a new brand of face mask, Curb Masks. Should...
Catalogue: Insights Festival 2020
Author: Monique Drummond
Company: Relish Research
September 16, 2020
Videos
Food science magic
Learn how Eclipse Food is delivering healthy, humane, and sustainable choices, one ice cream at a time.
Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Aylon Steinhart
Company: Eclipse Foods
June 18, 2020
Case studies
Impact not to be sniffed at: How one study changed the global culture of fragrance
A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.
Catalogue: Fusion 2019
Authors: Katell Maguet, Oliver Sweet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019
Videos
