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The Product Launch that Haunted Us

Date of publication: October 5, 2023

Catalogue: Congress 2023

Company: New Balance

Authors: Brian Lynn, Charles Wilson

Abstract:

The Product Launch that Haunted Us

Brian Lynn

Author

This is a long description of some author details.

Charles Wilson

Author

This is a long description of some author details.

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Research Papers

From product development to product launch

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Michael J. Baker

 

October 1, 1981

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Citation

Baker, M. J. (1981a, October 01). From product development to product launch. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/from-product-development-to-product-launch


Research Papers

Measuring the vitality of a product after its launch

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Fausto Falcone, Mario Figini

Company: Nestlé

June 15, 1991

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Citation

Falcone and Figini (1991a, June 15). Measuring the vitality of a product after its launch. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/measuring-the-vitality-of-a-product-after-its-launch


Research Papers

Test launch is the new black

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Erin Russeck, Jessica Bolger

 

September 8, 2019

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Citation

Russeck and Bolger (2019a, September 08). Test launch is the new black. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/test-launch-is-the-new-black


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Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Lynn and Wilson (2023a, October 05). The Product Launch that Haunted Us. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/test-launch-is-the-new-black