Resources Library by ANA

Audience reaction information

Channel Four is a U.K. national television channel, set up in 1982 and today accounts for around 10% of all viewing. It is financed from the sale of commercial airtime but it is not a private enterprise. It is, effectively, a public service...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Hugh Johnson

June 15, 1992

Continuous TV measurement through diary panels

The broadcasting industries in South East Asia are showing the same fast development as the economies. Both in methodological and data delivery terms, many of the markets have the same facilities as markets in Europe and North America. Although not...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: John Kaye

June 15, 1992

The expansion of broadcast media in the Netherlands: Effects on the advertising expenditures

In consumer markets, predictions of the demand for new products are often made using intention surveys. The applications of intention surveys on industrial markets, however, are rather limited. This study shows, how an intention survey can be applied...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Authors: Karel Jan Alsem, Jan C. Reuyl

June 15, 1991

Autonomous televisions in Spain

After more than fifteen years with only a single television channel in Spain, the first autonomous television appeared in 1982. In that year ETB was founded in the Basque region, transmitting in Basque (Euskera): followed in 1983 by TV3 in Catalonia,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Authors: Lourdes Calvo, Jordi Hidalgo

June 15, 1991

Using research for broadcasting decisions

This paper describes research done on behalf of a leading late night British news and current affairs programme, Newsnight. The editor was concerned about the ten-year-old programme's current status in the changing climate of news and current affairs...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Authors: Moira Bovill, Mike Smith

Company: British Broadcasting Corporation (BBC)

June 15, 1991

The question of quality

This paper looks at the current debate in the UK about the role of 'quality' in television broadcasting, starting from an examination of the ways in which the concept of quality has been used by politicians and critics. Data from qualitative and...

Catalogue: Seminar 1990: The Quality Of Media Information

Authors: Michael Svennevig, David E. Morrison

June 15, 1990

Qualitative aspects of quantitative decisions

Going beyond "nose-counts", which was the predominant; mode of assigning numerical "values” to TV programmes until how, "values" serving as corner-stones of decisions with much wider repercussions, we rather have to search beyond numbers, for...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Emmanuel Heretakis

June 15, 1990

Theoretical and practical difficulties encountered in setting up a European data bank in the field of telecommunications

The European Commission asked the European Consultancy Organisation (ETCO) in 1986 to evaluate future demand for broadband telecommunications in order to be able to provide the requisite types of carrier services and infrastructures. The two...

Catalogue: Seminar 1988: International Marketing Reserarch

Authors: Chantal Le Bras, Jerome Hervio

June 15, 1988

The Dutch public broadcasting services in a multi-channel landscape

The subject of this paper is the position of the Netherlands public television on the rapidly developing market of programme suppliers. Questions in this connection are: is public broadcasting being threatened by (commercial) foreign competition? Can...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Wim Bekkers

June 15, 1987