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The expansion of broadcast media in the Netherlands: Effects on the advertising expenditures

Date of publication: June 15, 1991

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Authors: Karel Jan Alsem, Jan C. Reuyl

Abstract:

In consumer markets, predictions of the demand for new products are often made using intention surveys. The applications of intention surveys on industrial markets, however, are rather limited. This study shows, how an intention survey can be applied to predict the effects of a new entrant into an industrial market. Predictions are made of advertising expenditures in the Netherlands after the introduction of private broadcasting.

Karel Jan Alsem

Author

This is a long description of some author details.

Jan C. Reuyl

Author

This is a long description of some author details.

Research Papers

Predicting market shares and competitive behaviour using samples of different markets

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Karel Jan Alsem, Peter S.H. Leeflang, Jan C. Reuyl

 

October 26, 1987

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Citation

Alsem, Leeflang and Reuyl (1987a, October 26). Predicting market shares and competitive behaviour using samples of different markets . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/predicting-market-shares-and-competitive-behaviour-using-samples-of-different-markets-


Research Papers

Information based decision making in pricing

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Peter S.H. Leeflang, Michel Wedel

 

June 15, 1993

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Citation

Leeflang and Wedel (1993a, June 15). Information based decision making in pricing. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/information-based-decision-making-in-pricing


Research Papers

What is wrong with the audit data we use for decision-making in marketing

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: Peter S.H. Leeflang, A. J. Olivier

 

September 1, 1980

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Citation

Leeflang and Olivier (1980a, September 01). What is wrong with the audit data we use for decision-making in marketing. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/what-is-wrong-with-the-audit-data-we-use-for-decision-making-in-marketing


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Citation

Alsem and Reuyl (1991a, June 15). The expansion of broadcast media in the Netherlands: Effects on the advertising expenditures. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/what-is-wrong-with-the-audit-data-we-use-for-decision-making-in-marketing