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Research papers

Market issues and marketing strategies for quality agriculture, with particular reference to environment-friendly agriculture

This paper is divided into three parts. The first part briefly reviews some recent contributions which investigate the concept of quality in the agricultural food industry, with particular reference to the component of quality which, to use a...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Riccardo Pastore
June 15, 1992
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Citation

Pastore, R. (1992a, June 15). Market issues and marketing strategies for quality agriculture, with particular reference to environment-friendly agriculture. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/market-issues-and-marketing-strategies-for-quality-agriculture-with-particular-reference-to-environment-friendly-agriculture


Research papers

Crop protection and agriculture in the year 2010

In the past "customers" of market research were above all Product Management and Board Members. Lately there has been an increasing demand by R&D. Due to increasing research costs, R&D is facing higher pressure for success. This is why there is an...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Angelika Adner
June 15, 1992
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Citation

Adner, A. (1992a, June 15). Crop protection and agriculture in the year 2010. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/crop-protection-and-agriculture-in-the-year-2010


Research papers

Which factors influence the extensiveness of the buying process of farmers?

The extensiveness of the buying process refers to the amount of information acquisition and alternative evaluation with respect to the purchase of a mean of production. Knowledge about the determinants of the extensiveness of the buying process is...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Maarten Kool
June 15, 1992
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Citation

Kool, M. (1992a, June 15). Which factors influence the extensiveness of the buying process of farmers?. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/which-factors-influence-the-extensiveness-of-the-buying-process-of-farmers-


Research papers

The integration of the two Germanies and the implications for an agrochemical company

The reunification of the two German states was necessarily associated with a large number of changes in social and economic systems of the former GDR. The most important components of economic change were the removal of socialist planned economy and...

Catalogue: Seminar 1992: European Agriculture In Transition
Authors: P. Smits, R. Barten
June 15, 1992
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Citation

Smits and Barten (1992a, June 15). The integration of the two Germanies and the implications for an agrochemical company. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/the-integration-of-the-two-germanies-and-the-implications-for-an-agrochemical-company


Research papers

Behind the Farm Gate

The statement, "farming costs are increasing, while profits are declining" is a cry familiar to almost everybody commercially associated with agriculture, but maybe not so familiar to the non-commercial associates of agriculture. Our opening slide...

Catalogue: Seminar 1992: European Agriculture In Transition
Authors: Valerie Prout, David J. Corbett
June 15, 1992
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Citation

Prout and Corbett (1992a, June 15). Behind the Farm Gate. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/behind-the-farm-gate


Research papers

Technology - economic - policy change

This paper examines the role of some of the determinants of future changes in farming systems, production methods and agricultural land use. It draws heavily on the results of a study carried out on land use in the UK on the timescale 1985 - 2015....

Catalogue: Seminar 1992: European Agriculture In Transition
Author: John J. North
June 15, 1992
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Citation

North, J. J. (1992a, June 15). Technology - economic - policy change. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/technology---economic---policy-change


Research papers

The challenges for agricultural market research in the united Germany

After the political and economic opening of Eastern Europe towards the West, many companies which wanted to become active in these new markets asked quite quickly for market data. If any qualitative or quantitative market data on farm structures,...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Karl-Georg Herbert
Company: Produkt + Markt GmbH & Co. KG
June 15, 1992
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Citation

Herbert, K. (1992a, June 15). The challenges for agricultural market research in the united Germany. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/the-challenges-for-agricultural-market-research-in-the-united-germany


Research papers

The image and the image improvement of farmers

Why is the chemical industry interested in the image of farmers? Haven't they got enough to cope with their own image? Doesn't the chemical industry have a worse image than agriculture? These questions arise when a man from the agrochemical industry...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Alfred Schmelder
June 15, 1992
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Citation

Schmelder, A. (1992a, June 15). The image and the image improvement of farmers. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/the-image-and-the-image-improvement-of-farmers


Research papers

Sectoral development of production and marketing in Germany

To improve the situation of agriculture and horticulture in the new federal Lander it is necessary to develop the right marketing structures to achieve a concentration of the supply side. In sector plans, the potential in production and marketing...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Marianne Altmann
Company: Produkt + Markt GmbH & Co. KG
June 15, 1992
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Citation

Altmann, M. (1992a, June 15). Sectoral development of production and marketing in Germany. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/sectoral-development-of-production-and-marketing-in-germany