Resources Library by ANA

The need for the integration of market potential and pricing micro-models

This paper has attempted to demonstrate the benefits of integrating two quite distinct modelling processes, each based on a micro-modelling philosophy. In particular, it has shown how early quasi test-market volume predictions (such as provided by a...

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Authors: Rory P. Morgan, Julian R. Bond

June 15, 1988

Uses and gratifications in multi media planning: A pragmatic approach to the integration of multiple data sources

The last few years, especially the last few months, a wide variety of new media research-data were made available for the media departments of advertising agencies in the Netherlands. Not only because of the differences, caused by different media...

Catalogue: Seminar 1988: Media And Media Research

Author: Adri Ulfman

June 15, 1988

Turning data into information a new generation of integrated consumer research

The shape of the future of European market measurement research services is in the process of appraisal and change. Not least, this is because of the potential impact of technology driven services, originating in the U.S.A. Such services...

Catalogue: ESOMAR Congress 1987

Author: Bill Blyth

September 1, 1987

Relating internal and external data

The purpose of this paper is to provide a short review of some of the information needs underlying the requirements for a Marketing Management Information System with particular emphasis on relating internal information to external data whether...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Author: Anthony Dent

Company: Burke, Inc.

June 15, 1987

The combining of two separately derived data-sets into an integrated intermedia planning system:

The discussions and planning sessions all led to the formation of a 'partnership model'. This is built up from the data acquired from separate samples using various measurement techniques. They were then merged, using a mathematical process suitable...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Jörgen Wiegand

June 15, 1986

A possible solution to the problem of missing data when integrating results of studies using the same sample

In the business environment a rapid response to management questions about the development of the status and the characteristics of the marketplace is key to the success of the business entity. Particularly the marketplace for information processing...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Kees Fiolet, Peter J.A. Groot

Company: IBM Corporation

June 15, 1984

Media- scanner- planning

During the seventies the readership of printed media in The Netherlands was measured by the Nationale Onderzoek Persmedia (NOP). The NOP surveys were conducted every two years on the basis of circa 10.000 individual, face-to-face, interviews and,...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Maurice de Hond

June 15, 1984

Dial +613 612.145 for Australian tourist information

Australian tourist information, from four separate surveys, is being assembled on disc on interactive computers in Melbourne and New York. It can be accessed with the IMS computer programs, which allow you not only to reproduce tables already formed,...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Roy Morgan

Company: Roy Morgan Research Pty Ltd

June 15, 1983

A combination of hard and soft data to predict family performance

The paper presents the design and experience so far of a project aimed at the development of methods to estimate simultaneously changes in objective resources, the effect of these changes on the individual's or household's subjective perception of...

Catalogue: Papers 1982: Social Research And Prediction

Authors: Mats Linde, Viveka Linde

Company: Marknads Systematik AB

June 15, 1982