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A possible solution to the problem of missing data when integrating results of studies using the same sample

Date of publication: June 15, 1984

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Company: IBM Corporation

Authors: Kees Fiolet, Peter J.A. Groot

Abstract:

In the business environment a rapid response to management questions about the development of the status and the characteristics of the marketplace is key to the success of the business entity. Particularly the marketplace for information processing equipment and services is subject to significant change. Tracking this change via 'single source' studies helps in getting insight in the development of the segmented marketplace. In 'single source' studies the phenomenon of non-response is considered to be a major problem. A relatively simple solution to overcome this problem in the short term will be a contribution to the corporate planning process.

Kees Fiolet

Author

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Peter J.A. Groot

Author

This is a long description of some author details.

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Fiolet and Groot (1984a, June 15). A possible solution to the problem of missing data when integrating results of studies using the same sample. ANA - ESOMAR. Retrieved April 24, 2026, from


https://ana.esomar.org/documents/how-to-determine-the-size-of-a-sample-