A possible solution to the problem of missing data when integrating results of studies using the same sample

Date of publication: June 15, 1984


In the business environment a rapid response to management questions about the development of the status and the characteristics of the marketplace is key to the success of the business entity. Particularly the marketplace for information processing equipment and services is subject to significant change. Tracking this change via 'single source' studies helps in getting insight in the development of the segmented marketplace. In 'single source' studies the phenomenon of non-response is considered to be a major problem. A relatively simple solution to overcome this problem in the short term will be a contribution to the corporate planning process.

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