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Research papers

Generation Create!

The beauty industry is on a strong growth trajectory. Definitions of beauty are changing, the value of sustainability and the importance of self-care are growing and the role of influencers is evolving. The industry's growth is further fuelled by...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Charlene Van Zyl, David Wright, Karlien Kriegler
Companies: Hello Ara, Woolworths
November 22, 2023
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Citation

Van Zyl, Wright and Kriegler (2023a, November 22). Generation Create!. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/generation-create-12288


Research papers

Maximising Research Impact with VR

In the dynamic landscape of design and innovation, IKEA (in partnership with the award-winning insight consultancy Brandnographer), sets a transformative precedent through its visionary "Life at Home Asia" project. This initiative seamlessly marries...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Ruby Chui, Lydia Choi-Johansson
Companies: Ikea, Brandnographer
November 22, 2023
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Citation

Chui and Choi-Johansson (2023a, November 22). Maximising Research Impact with VR. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/maximising-research-impact-with-vr


Research papers

Macrotrend

Within the digital transformation many changes have happened in a very short time period. The implications of internet globally have modified business models, governments and society. Our behaviours as humans are facing continuous transformations,...

Catalogue: Latin America 2023
Authors: Laura Ruvalcaba, Javier Rosas-Delint, Luis Cervantes, Martha Rivera-Pesquera
Companies: BRAIN Research, General Atlantic
April 25, 2023
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Citation

Ruvalcaba, Rosas-Delint , Cervantes and Rivera-Pesquera (2023a, April 25). Macrotrend. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/macrotrend


Research papers

The evolution of product testing in the new digital world

This paper entails how CLTs can be adapted to today's needs by showcasing three case studies in the soft drinks category. We showcase how we used rapid prototyping to accelerate product development to shorten the time to market. Another case study...

Catalogue: Latin America 2020 - Insights Festival
Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan
Companies: IPSOS, PepsiCo
October 19, 2020
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Citation

Reynolds, Netkach and Taranyan (2020a, October 19). The evolution of product testing in the new digital world. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-evolution-of-product-testing-in-the-new-digital-world


Research papers

Multi-methods cocktail

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Catalogue: Fusion 2019
Author: Tom van Bommel
Company: Unravel Research
November 10, 2019
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Citation

van Bommel, T. (2019a, November 10). Multi-methods cocktail. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/multi-methods-cocktail


Research papers

Has Amazon met its match?

Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers...

Catalogue: Latin America 2019
Authors: Amishi Takalkar, Luke Orphanides
Company: NAILBITER Inc.
April 7, 2019
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Citation

Takalkar and Orphanides (2019a, April 07). Has Amazon met its match?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/has-amazon-met-its-match-


Research papers

Innovative marketing technologies

The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumer’s appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Dörthe Jans
Company: YouGov
November 11, 2018
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Citation

Jans, D. (2018a, November 11). Innovative marketing technologies. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/innovative-marketing-technologies-9467


Research papers

Pricing of enormous number of features- Not a problem anymore!

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Surbhi Minocha, Vasudha Kumar
Company: Kantar
May 13, 2018
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Citation

Minocha and Kumar (2018a, May 13). Pricing of enormous number of features- Not a problem anymore!. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/pricing-of-enormous-number-of-features--not-a-problem-anymore-


Research papers

Is VR the auto industry's sleeping giant?

To test this hypothesis multiple independent studies marching samples for full product evaluations and VR stimulus evaluation were conducted with sedan, hatchbacks and compact SUVs. The main goal of these studies was to:1. Understand the challenges...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: John Kiser, Narith Panh
Company: Ipsos MRBI
November 14, 2017
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Citation

Kiser and Panh (2017a, November 14). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/is-vr-the-auto-industry-s-sleeping-giant--9165