Resources Library by ANA

Mobile= location= effect

This paper reports on two studies researching the effect of mobile location-based ads to perceived intrusiveness of those ads. For the reported studies, shoppers received an ad on a smartphone in a simulated 3D supermarket (projected in four...

Catalogue: Congress 2011: Impact

Authors: Marnix van Gisbergen, Arief E. Hühn, Paul E. Ketelaar, Vassilis-Javed Khan, Koos Nuijten

September 18, 2011

Synergistic co-creation

The paper titled Synergistic Co-creation demonstrated the importance of a strategic partnership between the client, market research agency and end consumer, illustrating two case studies wherein the agency partnered with the client to gain insights...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Prakash Dadlani, Deepa Soman

April 20, 2010

Revue Française du Marketing (Mai 2009)

Ce numéro est dédié au secteur largement défini des télécommunications et du multimédia. Il est l'occasion de traiter plusieurs thèmes essentiels et de fairese rencontrer les points de vue croisés d'experts et de praticiens...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

May 1, 2009

Realism in research

All surveys inherently contain a potentially deadly flaw - the act of completing a survey does not mimic the true consumer decision-making process. The use of 3D animation helps to mitigate this limitation, giving respondents a more realistic...

Catalogue: Congress 2008: Frontiers

Authors: Michael Richarme, John V. Colias

Company: Decision Analyst, Inc.

September 26, 2008

Second life

This presentation describes the birth of a new research methodology developed by Repè in a 3D immersive environment. It follows the development of an original research approach for studying the consumers 2.0 that expresses everything they hold in...

Catalogue: Congress 2007: Excellence

Authors: François Abiven, Emilie Labidoire

Company: Reperes

September 19, 2007

How to validate a new MR tool?

What is happening in a grocery store? What kinds of market research methods are capable of mirroring or replicating customer behaviour in this dynamic environment? Gaming computing has become an important area in computer science and can be used to...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Haagen Saether-Larsen, Ingvar Tjostheim

February 27, 2005

New ways to explore consumer point-of-purchase dynamics

This paper describes recent attempts to use virtual reality components for improving the generation and presentation of experimentally varied tasks in discrete choice analyses. These tasks, particularly in consumer purchase situations, have...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Bernhard Treiber, Stephen P. Needel

September 1, 2000

From identifying need states to testing in virtual reality

Category management (CM) presents challenges to suppliers and retailers which are further exaggerated by efficient consumer response (ECR). The benefits of category management for supplier organisations are maximised when a purchase marketing...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Maureen Johnson, Paula Felice

September 1, 1998

Extending our knowledge of consumers through virtual reality

The practice of marketing research is moving towards an emphasis on consumer behaviour as compared to consumer attitudes, impressions, needs, wants, and so forth. This paper discusses problems with typical methods of collecting and analyzing...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Clive Wright, Stephen P. Needel

November 1, 1996