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Research reports

Qualitative research amongst UK veterinary surgeons

The Wellcome Foundation Limited has developed, on thebasis of original research, a range of antimicrobialVeterinary products marketed under the names of Tribrissenand Trivetrin. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977

Research reports

Qualitative research on Dairylea

For ten years now Dairylea sales have shown a fairlyconsistent decline. J. Walter Thompson feel that consumers need to bereminded about the natural goodness of Dairylea, toencourage them to value it more highly.To this end, the Agency has devised a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979

Research reports

Project 061

Project 061 is the relaunch of Park Drive Tipped and involves:1. A new Pack;2. Introduction of a Coupon Gift Scheme withCatalogue;3. Development of launch and follow-up advertisingcampaigns. This research was designed in order to assessconsumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970

Research papers

The Iguassu project

The Iguassu Project is a market research study which faces a unique situation: the strategic repositioning of a tourist region very important to three countries - Argentina, Brazil and Paraguay - seeking to construct a new and international brand for...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Julio Cesar Tannus, Roseli Stier Azambuja
Company: Ogilvy
September 1, 1996

Research papers

The role of the Sydney Opera House in the performing arts market

Early in 1988 the Sydney Opera House Trust initiated a fresh examination of the marketing practices which had been put in place over a number of years. As part of this examination, the Opera House commissioned Yann Campbell Hoare Wheeler to conduct a...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Martin L. James, Jeremy Wright
June 15, 1990

Research papers

The story of "the journal"

On the 22nd February 1992 The Journal, the morning paper of the North East of England relaunched after a period of steady sales decline. In fact in the previous twenty years, sales had fallen by 45%. This sadly has been the picture for many regional...

Catalogue: Seminar 1993: Competition In Publishing
Author: Jim Chisholm
June 15, 1993

Research reports

Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III

The Ford Cortina Mark III was introduced to the home market in 1970, following the successful Mark I and Mark II versions. For a number of reasons, the launch was less successful than had been expected and a relaunch has beenproposed for September...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971

Research reports

Communications testing- New label designs

The purpose of this research was to assess the present the imagery of Trex Oil vis-a-vis other competitive brands; todiscuss the differential impact of the two new labels and the extent to which these labels communicate the key elements ofthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 9, 1973

Research reports

Qualitative research on the sausage market

The research was therefore required to identify the key 'triggers'in the market, to enable a closer and deeper understanding of howand why housewives discriminate between types of sausages.Th is will be used to aid in the relaunch of Walls's...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976