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Research papers

A comparison of Internet retail banking in the United States and Europe

Retail banks around the world are moving rapidly towards increasing their Internet service provision. This trend has been given momentum by the prospect for retail banks to dramatically reduce transaction costs. Although short term transaction costs...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Andy Lowe, Stephane Thuillier, Jari Kuusisto
June 15, 1998
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Citation

Lowe, Thuillier and Kuusisto (1998a, June 15). A comparison of Internet retail banking in the United States and Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-comparison-of-internet-retail-banking-in-the-united-states-and-europe


Research papers

Being creative with creativity

This paper describes research that was conducted to inform the development of an interactive CD-ROM product designed to enhance the mathematical skills of eight to twelve year old children in a user environment that combines computerized gameplay...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Michael Cohen, Stacey Matthias
September 1, 1997
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Citation

Cohen and Matthias (1997a, September 01). Being creative with creativity . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/being-creative-with-creativity-


Research papers

Research for public relations and communication strategy

This paper describes and illustrates the role of perceptual measurement in the development and implementation of healthcare reform by the Ministry of Health of Turkey. A multi-stage program that collects information from stakeholders such as health...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Hamza Zeytinoglu, Selim Oktar
September 1, 1997
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Citation

Zeytinoglu and Oktar (1997a, September 01). Research for public relations and communication strategy . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-for-public-relations-and-communication-strategy-


Research papers

Relationship marketing and design participation

Relationship marketing is conveniently thought of as a means of building forms of customer loyalty which transcend preferences for particular products. This implies a conceptual divorce between the customer-supplier relationship and the process of...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Murray Clark, Anne Tomes, Peter Armstrong
November 1, 1996
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Citation

Clark, Tomes and Armstrong (1996a, November 01). Relationship marketing and design participation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/relationship-marketing-and-design-participation-


Research papers

CASIP

It is a well known fact that the registration of purchases of fast moving goods is a difficult problem which requires automatization in order to reduce the efforts of the households which have to provide the information and to reduce the work of the...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Author: Willem E. Saris
January 1, 1995
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Citation

Saris, W. E. (1995a, January 01). CASIP . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/casip-


Research papers

The effect of the realism of product representations on the validity of consumer evaluations

This paper illustrates the appropriateness of computer graphics for the creation of realistic representations of products that are not (yet) available, for the benefit of market research applications, particularly concept tests. An experiment is...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Roland F. Ortt, Gerard Loosschilder
September 1, 1994
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Citation

Ortt and Loosschilder (1994a, September 01). The effect of the realism of product representations on the validity of consumer evaluations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-effect-of-the-realism-of-product-representations-on-the-validity-of-consumer-evaluations


Research papers

Brands on market earth

There are a number of trends both within and outside the automotive industry which suggest that the current rather monolithic brand structure of the car industry' may soon change dramatically. Modern management techniques encourage structural...

Catalogue: International Automotive Marketing Conference 1994
Author: Ian E. Wood
June 15, 1994
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Citation

Wood, I. E. (1994a, June 15). Brands on market earth. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brands-on-market-earth


Research papers

It's all in the cover

There is more to publishing a new consumer magazine title than just coming up with the "right" cover design; but it is clearly a very critical component. As a researcher it is of primary concern to first establish a real understanding of the key...

Catalogue: Seminar 1993: Competition In Publishing
Author: Stephen Thomas
June 15, 1993
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Citation

Thomas, S. (1993a, June 15). It's all in the cover. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/it-s-all-in-the-cover


Research papers

Talking to Brazilian women: 30 years of history

Studies that track te are not very frequent are very common in th hard to find in that behaviour and advertisively, approaches to our intention was to analysis of what might happen in the long term. The objective of the product categories (food, home...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Cecília Russo, Jaime Troiano
September 1, 1992
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Citation

Russo and Troiano (1992a, September 01). Talking to Brazilian women: 30 years of history . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/talking-to-brazilian-women-30-years-of-history-