Resources Library by ANA

Thresholds in brand awareness (French)

Despite the status of brand awareness as a major advertising objective, there is actually little recent literature on the behavior of brand awareness and its dynamics. The statistical analysis of a large set of data allowed us to identify some...

Catalogue: ESOMAR Congress 1987

Authors: Jean-Nöel Kapferer, Gilles Laurent

Company: IFOP

September 1, 1987

Measurement of consumer perception and evaluation of odours as an aid to perfume selection

The physiological and psychological processes involved in odour perception are still not properly understood. It is not surprising therefore that researchers can experience difficulties when conducting consumer research for perfume development...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: Hugh Bain

June 15, 1989

The new man and his fragrance

This paper will firstly deal with a new type of man as consequence of women's liberation in the 60's and 70's. His different attitudes towards fragrance and are illustrated. An innovative psychological test method to analyse clusters of personalities...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Author: Hans-Otto Schmidt

June 15, 1991

The systemic approach to publicity evaluation

Advertisements constitute a powerful means of communicating and establishing cultural values throughout all of society. The receivers of these messages respond to them in terms of their vital situation as subjects and as members of social groups ....

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Ana Amuchastegui, Marta Vaccarini

September 1, 1992

The terrorist bombing of the World Trade Center

A research project undertaken for the owners/operators of the World Trade Center investigated the multiple impacts of the terrorist bombing on various constituent groups. A combination of qualitative, quantitative and secondary research was used to...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Carol Marcus, Michael Cohen

September 1, 1994

Cooking with Goethe

Across individuals, cultures or target groups, Psychological Morphology describes how habits, emotions, visuals, products can be seen as unifying "Gestalten" (shapes) that constantly change and develop. From Goethe's Morphology of living beings via...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Kirsten Juchem, Thomas Pohne, Ramona Wehlig, Jens Lönneker

Company: Rheingold GmbH & Co. KG

November 18, 2010

Psychological automotive lifestyles

Within the scope of target group analysis, precise insights on the influence of cultural and lifestyle backgrounds are particularly valuable. Car ownership, body types and car brands have specific relevance at different life stages, for different...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Authors: Gabriele Lehmann, Thomas Ebenfeld, Dirk Ziems

Company: concept m research + consulting GmbH

May 24, 2013

How to motivate people to save more money?

Traditionally financial behaviours are explained using demographics (e.g. age, gender) and economic factors (e.g. income). However, psychological factors should also be taken into account in explaining financial behaviours. Our presentation reviews...

Catalogue: CEE Research Forum 2014: East Connection

Authors: Tomasz Opalski, Dominika Maison

March 24, 2014

Insight mining with positive psychology

Positive affect has been shown to increase creativity and problem-solving (Isen et al, 1987) and interventions developed from positive psychology, the scientific study of well-being, have been shown to increase engagement, verbal fluidity and...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Stacy Graiko, Andrew Soren

Company: KANTAR TNS Malaysia

June 15, 2013