Resources Library by ANA

Research on policy-making in the consumer union sphere

The Danish National Consumer Union was formed in 1946. On this background the present project has been carried out. The major tasks were: a) Identification of major dimensions along which consumers perceive consumer policies and consumer tactics; B)...

Catalogue: Seminar 1977: Social Research

Authors: Folke Olander, Flemming Hansen

Company: AIM Create

December 1, 1977

Getting back to basics

We thus set out to find a panel of Self Determined Men in the U.K. whose life style, leisure activities, interests, values, attitudes, opinions, self-image, shopping, media habits and personality type we could study. Getting to know the personality,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Barbara Mostyn, David Walters

November 1, 1977

The holiday customs in Hungary

The Hungarian Institute for Market Research of Budapest began in 1970 a series of surveys, repeated every second year, to observe the Hungarian people's holiday taking habits. The structure of demand - the types of holidays taken and the way they are...

Catalogue: Seminar 1977: Travel And Tourism

Author: Katy Vilmos

June 15, 1977

The contribution of psychographic research to promotion

The purpose and the nature of this memo is a very practical one: it is to show how we tried to make better decisions on promotions by reinforcing the classic judgemental approach with an inter-subjective research oriented approach (based on consumer...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions

Authors: E. Petit Damico, Wolfgang Noll

June 15, 1976

Researching the effects of out of stock

This paper considers the reaction of retailers and manufacturers to economic constraint and in turn the reaction of consumers to these reactions.

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: David Walters

August 1, 1975

Evaluation process models

The choice or decision process of a consumer passes off along several stages. The general sequence of the stages in the decision process is: 1. problem recognition, the felt need for a product or a service; 2. decision to spend money on a product...

Catalogue: Seminar 1975: Market Modelling

Author: Willem Frederik van Raaij

June 1, 1975

Consumer versus pharmaceutical research

Pharmaceutical research is market research, just as consumer research is market research, and they are essentially the same type of activity applied to different fields. What this paper is concerned with is the position of pharmaceutical research in...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: Paul Howard Berent

March 1, 1975

Gatsby

Limited research was conducted specifically for the purposes of this paper to investigate the Gatsby phenomenon, with particular emphasis upon the facets of the problem discussed above. Budgetary constraints prevented our conducting an elaborate or...

Catalogue: Seminar 1974: Fashion, Research And Marketing

Authors: Jackie Dickens, Jonathan Wilkinson

December 4, 1974

Some approaches to forecasting in the domain of clothing

Several qualitative and quantitative approaches of the consumers have been developed. We shall give some examples of the feminine market, because it is more influenced by the fashion than the masculine and the children markets, which have also been...

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Jean-François Boss

December 4, 1974