Abstract:

The Hungarian Institute for Market Research of Budapest began in 1970 a series of surveys, repeated every second year, to observe the Hungarian people's holiday taking habits. The structure of demand - the types of holidays taken and the way they are organised - the changes in demand and the factors influencing this and the effects of the macro environment, should all be taken into consideration when creating an adequate supply of facilities to meet the demands of holiday-makers. The results of surveys are used in the planning of tourism: the research is done with this aim. The surveys are carried out using a representative household panel run by the Hungarian Institute for Market Research.